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Topic: California

Inside Whatever, USA: Bud Light's Party Town as 'Content Factory'

Millennials, Snoop Dogg help brand spread the word

On California's Catalina Island Saturday afternoon, a well-known performer took a quick bike ride through town, ostensibly to deliver hot dogs. But Snoop Dogg didn't actually hand out franks; instead,…

Welcome to Whatever, USA, Bud Light's Big Party for a Few Fans

Festival kicks off today; brand sees benefits beyond attendees

Last year Bud Light took experiential marketing to a new level with its secret party town, Whatever, USA, which turned Crested Butte, Colo., into a giant, all-expenses-paid beer bash for…

California Healthcare Exchange Dangles Its $50 Million Account

Review is in its early stages

Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage. A request for proposals for exchange's advertising account…

This Video About Dropping a Brick Is Worth a Few Laughs and 67 Million Gallons of Water

Part poop joke, part drought relief

If you're going to drop an upper-decker, you might as well help fight a drought in the process. "Drop A Brick" is a nonprofit Indiegogo project created by a partnership of several…

This Shop Has Thrived by Helping in the Early Stages of Marketing Challenges

Hub Strategy’s clients include Microsoft, Google, Oakland A’s

Specs Who Peter Judd (l.), creative director, director of design; D.J. O’Neil, CEO, creative director What Advertising, design and production shop Where Presidio Bowling Center, near the agency’s San Francisco office Twelve years ago,…

California Paves the Way for Privacy

Taking the reins on behalf of the nation

If not for California, consumer privacy law would be at a complete standstill. Despite Google’s recent move to sell and embed user endorsements in advertising and Facebook’s decision to make users’…

DDB California Finds Its Creative Chief at Deutsch

Jason Elm, known for his PlayStation work, starts next week

DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles. Jason Elm assumes the role of chief creative officer of…

Perspective: Going Back to Cali

The evolution story of California wine, nonexistent back in 1955

If you want a quick taste of how sophisticated the wine scene was in 1950s America, let’s grab a table at Mike’s Log Cabin in Albany, N.Y., and ask to…

San Francisco Wants Advertisers to Stop Cleaning the City

'Reverse graffiti' carves marketing messages into grime

"Reverse graffiti," a trick used to draw art or advertising into filthy city surfaces, is a trend we've been watching for a few years now. And while some like the…

Bay Area Newspapers Cancel Merger

'Oakland Tribune' and 'Contra Costa Times' to keep names

San Francisco-based newspaper publisher Bay Area News Group (BANG) is reversing plans to amalgamate 11 of its papers into two titles. The Oakland Tribune and The Contra Costa Times will…

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