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Topic: Buffalo Bills

Why Brands Should Care Less About Blackout Rules, More About Digital Streaming

First NFL worldwide digital distribution set for 2015

Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff for it…

Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans

Tech helps the team market outside their region

In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom SparkPeople website, the contest…

Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories

Coffee brand's social drive keeps matriculating down the field

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published…

Dallas Cowboys Are Tops on TV, if Not in Your Hearts

Some of you people have been hate-watching 'America’s Team'

Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of…

Lawmakers Use Impending Blackout of Miami-Buffalo Game to Push New Law

Sen. Blumenthal calls Sunday's Bills contest ‘exhibit A’

Latching onto the impending TV blackout of the Bills-Dolphins game in Buffalo, N.Y., on Sunday, Sen. Richard Blumenthal (D-Conn.) and Rep. Brian Higgins (D-N.Y.) took the opportunity to push for…

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