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Topic: Budweiser

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

February 5, 2014, 3:15 PM EST

Bud’s Puppies Were Truly Unstoppable Last Week Brand’s seeding strategy drove the most pre-Super Bowl views

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart. And nobody came close to Budweiser’s puppy ad, which generated 32…

February 5, 2014, 11:38 AM EST

Bud Dominating Pre-Super Bowl Engagement But Axe's 'Peace' pops on Facebook, per Tubular

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by…

January 31, 2014, 5:16 PM EST

We Ask an Expert: Why Do Dogs Dominate the Super Bowl? How familiarity and comfort create advertising gold

With a cute canine-powered commercial from Budweiser chewing up its competition ahead of the big game, I decided to ask dog expert Brian Hare why a pooch is so often…

January 31, 2014, 11:29 AM EST

Budweiser Gives a Single Soldier a Hero's Welcome Home in Super Bowl Spot Teaser for a :60, bumped up from a :30

UPDATE: Anheuser-Busch released the 60-second spot on Friday morning, along with a longer five-minute documentary. See both videos below. Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year. While…

January 31, 2014, 10:52 AM EST

Budweiser's Tweet-Powered Knitting Bot Makes Holiday Sweaters for Designated Drivers But are they ugly enough?

Bad news for grinches who still hate ugly holiday sweaters despite their newfound ironic popularity: Budweiser U.K. is adding some charm to the practice of capitalizing on them. The beer brand…

December 6, 2013, 1:26 PM EST

The 10 Most-Viral Ads of 2013 (So Far) The most sharable hits through five months of a great year for online video

A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova. Dove, Budweiser and Kmart all rank near the top of…

May 28, 2013, 12:45 PM EDT

Budweiser's 'Buddy Cup' Might Be the Dumbest High-Tech Brand Innovation Yet Cheers to being Facebook friends with literally anyone

All you've ever wanted is to make it easier for that too-friendly guy you were too polite to while drunk at that party to stalk you the next day. No?…

April 30, 2013, 2:45 PM EDT

Budweiser's New Bow-Tie Can Is Skinny in the Middle, Unlike Its Target Market Introducing a 10-degree crinkle

Budweiser is introducing a new type of can, which is strange, because most people felt the old cans were just fine and it was the beer that needed improvement. Kidding,…

April 23, 2013, 10:06 AM EDT

Has Budweiser Been Watered Down? No Way, A-B Says in Defiant Newspaper Ads Response to lawsuits

Anheuser-Busch is tired of allegations that Budweiser might as well be sex in a canoe, and it placed ads this weekend in the Houston Chronicle and The New York Times…

March 4, 2013, 10:04 AM EST

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