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Topic: Broadcast

Gray Gardens: Broadcast Audience Older Than Ever Aging viewership coincides with steep ratings declines

If the low turnout for the new fall TV series weren’t reason enough to start gobbling SSRIs, the early median-age data could find all but the sturdiest broadcast executives scrambling…

October 10, 2012, 1:19 PM EDT

No Laughing Matter: Season Premiere of ‘The Office’ Falls Flat No end in sight for NBC’s Thursday night struggles

NBC’s Thursday night lineup continues to underwhelm, as the season premieres of The Office, Parks and Recreation and Up All Night failed to find an audience. According to Nielsen live-plus-same-day data,…

September 21, 2012, 2:49 PM EDT

NBCU Consolidates Ad Sales Under Yaccarino A year after taking the cable reins, exec adds broadcast to her portfolio

Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business. In her new role…

September 19, 2012, 1:12 PM EDT

Univision Earns IAB's QAG Certification Network is the only Spanish-language broadcaster certified

Univision Interactive has been certified by the Interactive Advertising Bureau (IAB) as compliant with the Bureau's Quality Assurance Guidelines, meaning that all of Univision's partner group sites will carry the…

August 31, 2012, 3:51 PM EDT

Fox Launches Hispanic-Targeted Broadcaster MundoFox Partnership with RCN goes live today

Fox has launched Spanish-language broadcast net MundoFox, as promised, on no fewer than 50 affiliates (21 of them full-power stations) throughout the country.  For prime time, MundoFox is stripping novelas Los…

August 13, 2012, 3:10 PM EDT

CBS Takes the Wraps Off Fall Premiere Schedule Four new series to bow the week of Sept. 24

The unofficial motto of CBS may as well be “If It Ain’t Broke, Don’t Fix It,” and that laissez-faire philosophy informs everything from the network’s programming slate to its fall…

July 11, 2012, 3:12 PM EDT

Nielsen: Cable Commands 70 Percent of Prime-Time GRPs Cord-cutting not eating into pay-TV deliveries

Much as the digerati love to squawk about cord-cutting and the impact subscriber churn is having on basic cable ratings, the hard data doesn’t back up some of the more…

June 21, 2012, 1:50 PM EDT

TV Rules the Roost in Q1 Broadcast, cable control half of the $32.9 billion media market

Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1…

June 18, 2012, 9:09 AM EDT

The 10 Best Upfront Presentations (So Far) From robots to an attempted seduction by Jennifer Love Hewitt, some nets really know how to party

The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…

May 17, 2012, 12:00 AM EDT

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