Advertisement

Topic: Broadcast

The Definition of Advertising Has Never Been More Unclear

Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

What the Publicis-Omnicom Merger Means to Media Owners

Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

Ratings Slump Dings Broadcast Sales

Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

You Endure More Commercials When Watching Cable Networks

Compared to broadcast

Is the viewer in the bathroom during your prime-time ad? If that ad is on CMT, there’s a good chance he is. If it runs on Bravo, she’ll be more…

CBS Invests in Syncbak

Aereo competitor presents TV Everywhere opportunity for broadcasters

CBS has made an investment in TV streaming firm Syncbak, according to The Wall Street Journal. The network, the Journal speculates, could use Syncbak technology to power a TV Everywhere…

Has Demand for Broadcast TV Inventory Already Topped Out?

Looking at a flat upfront

While it will be a number of weeks before the networks will be able to accurately count the house, insiders suggest the 2013-14 upfront is likely to be a bit…

Aereo Takes Offensive in Copyright Battle

Company takes out full-page ad in New York Times as broadcasters threaten to convert to cable

Aereo has launched a public relations offensive in its protracted legal war against furious New York broadcasters who claim copyright violation. The Barry Diller-backed startup took out a full-page ad in…

CBS 'Bangs' Up Thursday Nights, NBC's Slide Continues

Grim returns for new Peacock efforts Do No Harm, 1600 Penn

CBS’ Thursday night comedy juggernaut The Big Bang Theory topped the 6.0 mark for the third time this season, running roughshod over its 8 p.m. competition. Per Nielsen live-plus-same-day data, The…

TV Takes the Gold in Q3

Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

Gray Gardens: Broadcast Audience Older Than Ever

Aging viewership coincides with steep ratings declines

If the low turnout for the new fall TV series weren’t reason enough to start gobbling SSRIs, the early median-age data could find all but the sturdiest broadcast executives scrambling…

Advertisement