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Topic: Bloomberg

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

Bloomberg sales chief notes measured approach, for now

brightcove.createExperiences(); As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for…

The Today Show’s Willie Geist Shares His Not-So-Guilty Viewing Pleasures

And why he thinks Bar Rescue’s Jon Taffer is the best character on TV

Specs Age 40 Claim to fame Co-host of the third hour of NBC's Today and co-host of MSNBC's Morning Joe Base New York Twitter @WillieGeist Adweek: What's the first information you consume in the morning?…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

Josh Tyrangiel, One of the Industry's Most Influential Editors, Is Leaving Bloomberg

Ellen Pollock takes over as first woman to run Businessweek

Josh Tyrangiel, who oversees all media content for Bloomberg—including digital, TV and radio—and is editor of Bloomberg Businessweek magazine, is leaving the company. "I've spent six years working with some of…

How This Punk Rocker Plans to Woo Bloomberg Media’s Sophisticated Audience

Allan Wai on his new role and challenges

Specs Current gig Global commercial creative director at Bloomberg Media Previous gig Manager, design and production, HBO Go Age 43 Twitter @allanwai Adweek: You're Bloomberg's first global commercial creative director. What does that mean? Allan…

Bloomberg Parts With Digital Editor Joshua Topolsky

He joined one year ago to oversee website relaunch

Joshua Topolsky, Bloomberg's digital editor, left the company this morning. The departure was amicable and mutually agreed upon, both parties report. "The last year at Bloomberg has been an incredible experience for…

Why LGBT Equality Is Good for Business, Too

Many companies remain closed to full diversity—at their own peril

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community. When I was growing up in the Midwest,…

Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Responsive.TV offers quick bursts of news and information

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old…

New York Times Wins 3 Pulitzer Prizes, Bloomberg Wins Its First, Anthony Doerr Wins Fiction Award

Inside the fastest 6 minutes in award-giving

Dozens of journalists and students packed into the World Room inside Pulitzer Hall at Columbia University for the 99th edition of the Pulitzer Prize announcements. The early-arriving crowd snacked on…

Apple, Amazon and Google Go After Business Customers

To compensate for slower consumer growth?

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector. Bloomberg reported that Apple, which expects…

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