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Topic: Bloomberg

How This Punk Rocker Plans to Woo Bloomberg Media’s Sophisticated Audience

Allan Wai on his new role and challenges

Specs Current gig Global commercial creative director at Bloomberg Media Previous gig Manager, design and production, HBO Go Age 43 Twitter @allanwai Adweek: You're Bloomberg's first global commercial creative director. What does that mean? Allan…

Bloomberg Parts With Digital Editor Joshua Topolsky

He joined one year ago to oversee website relaunch

Joshua Topolsky, Bloomberg's digital editor, left the company this morning. The departure was amicable and mutually agreed upon, both parties report. "The last year at Bloomberg has been an incredible experience for…

Why LGBT Equality Is Good for Business, Too

Many companies remain closed to full diversity—at their own peril

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community. When I was growing up in the Midwest,…

Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Responsive.TV offers quick bursts of news and information

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old…

New York Times Wins 3 Pulitzer Prizes, Bloomberg Wins Its First, Anthony Doerr Wins Fiction Award

Inside the fastest 6 minutes in award-giving

Dozens of journalists and students packed into the World Room inside Pulitzer Hall at Columbia University for the 99th edition of the Pulitzer Prize announcements. The early-arriving crowd snacked on…

Apple, Amazon and Google Go After Business Customers

To compensate for slower consumer growth?

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector. Bloomberg reported that Apple, which expects…

Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral

He's up for anything

Photo: Alfred Maskeroni Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

Wired's Keith Grossman Named Publisher of Bloomberg Digital

Will oversee product expansion and ad sales

Wired and Ars Technica associate publisher Keith Grossman is headed over to Bloomberg, where he’ll take on the newly created title of publisher of Bloomberg Digital and digital products. Bloomberg Media…

Paul Caine Joins Bloomberg as CRO

Formerly held the same title at Time Inc.

Paul Caine, the onetime chief revenue officer at Time Inc., has regained the title of CRO, this time at Bloomberg Media Group. The division's CEO Justin Smith announced that, effective…

LinkedIn Opens Ad Platform

Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

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