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Topic: Bic

Bic Apologizes for Women's Day Ad That Mostly Just Made Women Furious

Advice to 'think like a man' falls flat

Bic continues to have trouble talking to women. The pen maker, which was the object of ridicule a few years ago for its absurd "Bic for Her" pens, failed spectacularly in…

'Bic for Her' Pens Deluged With Sarcastic Reviews on Amazon

Silly product gets response to match as backlash gathers steam

The sarcastically adoring Amazon.com review is a time-honored bit of anti-consumerism dating back to the Three Wolf Moon T-shirt and surely further than that. Now, it's Bic's turn to get…

Bic Gets You All Shaved Up for Human Curling

Bic razors and Paris agency Buzzman have found a new rationale for full-body shaving that's even more disconcerting than the usual ones—as preparation for human curling. As a rule, I…

Retro razor ad doesn't have legs to stand on

Chevrolet doesn't have a monopoly on retro-sexism these days. This '50s-style ad for Bic Soleil razors has been pulled from Toronto's subway after an outcry from those who say…

Those without DVR, grab your Bic pens now

BorghiErh/Lowe in Brazil makes a point for Bic pens (sorry) via a trio of amusing low-budget TV commercials that we're told will "only be shown once." We're given the…

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