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Topic: Betc Euro Rscg

Evian's Talented Fridge Magnet Restocks Your Bottled Water

BETC calms a moment of panic

Imagine the future. You're plumbing the depths of the oversized fridge at your chateau in the south of France, and you realize you're running low on bottled water. Panic! Nope.…

Agency's Pizza Stunt Gets Stomach-Turning Case-Study Video

BETC delivers themed pies for French TV station

Pizza is geek bait, says BETC Euro RSCG. Bait for what? For the French TV channel MCM's new programming lineup. How so? The agency teamed with a pizza maker to…

Hundreds Served on Interactive McDonald's Billboard

French patrons get their faces on digital ad

As if there were any doubt that McDonald's is the Dr. Frankenstein of fast food, this recent interactive outdoor effort from France seals the deal. Agency BETC set up a…

Evian Babies Are Back, but They've Lost Their Mojo

Evian's roller-babies commercial was one of the great viral videos of its day (i.e., the summer of 2009) and is now closing in on 40 million views on YouTube. So,…

It's always a long, strange trip in a Peugeot

Yeah, this Psyop-crafted Peugeot spot by BETC Euro RSCG in Paris is one mellow trip. You lose touch with reality, believe it's a warm and sunny day when it's actually…

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