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Topic: Barkley

Hershey's Take 5 Gave Festivalgoers at Governors Ball Cool Backdrops for Instagram

Murals by street artists inspired by festival acts

If you arrived at Governors Ball, the annual music festival on Randall's Island in New York City, this past weekend via the Manhattan Ferry entrance, you may have seen shipping…

Hershey's Take 5 Let SXSW Festivalgoers Exchange Swag for Things They Actually Wanted

Targeting millennials by solving a consumer problem

American Greetings wasn't the only brand hoping to disrupt South by Southwest's tech focus. As part of an effort to relaunch its Take 5 candy bar, Hershey's took the brand…

Applebee's Picks Kansas City's Barkley as Its New Creative Agency

Account had been with Crispin Porter + Bogusky

Top American casual chain Applebee's Neighborhood Grill & Bar, which announced in November that it would end its three-year relationship with Crispin Porter + Bogusky, has chosen Barkley as its…

Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine's Day Ad

What's in the red velvet box?

Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a…

Publicis Kaplan Thaler Wins Red Lobster

Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The New York office of Grey, the incumbent on the account since…

Spirit Airlines Launches New Ad Strategy

'Hug the haters'

Bad news for all of you who are fans of Spirit Airlines' advertising: Today, the ultra-low-price carrier known for its risqué advertising—to put it gently—launches a new consumer educational campaign…

Spirit Airlines Selects a New Lead Agency

Barkley succeeds Siquis on the business

Barkley has won a pitch for Spirit Airlines' creative and media business, the airline has confirmed. Sources previously identified the other finalists as The Richards Group in Dallas and Walrus in…

Three Agencies Chase Spirit Airlines

Contenders will make final presentations this week

Three shops are competing to handle creative and media responsibilities on Spirit Airlines as the carrier’s review heads into its final stage. Sources identified the contenders as The Richards Group in…

Big Lots Hires Lead Creative Agency

Retailer breaks from project-based approach

Big Lots has bundled its creative business at a single shop. The retailer has awarded the account to Barkley after a review. Annual media spending exceeds $50 million, according to Nielsen. A…

Barkley Returns to Fast Food

Agency wins Dairy Queen

Barkley has returned to the fast food business, nearly two years after longtime client Sonic left in February 2011 to work with Goodby Silverstein & Partners. Dairy Queen awarded its creative…

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