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Topic: Audio

Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

Forbes Expands Its Audio Reach by Bringing 4 Shows to PodcastOne

Teams up with industry veteran for more biz talk

After testing its Women@Forbes podcast series on its own properties for the past few months, Forbes has decided to ramp up its efforts in the space. The business publication is announcing…

Check Out Sonos' First Storefront, a Glowing Shrine to Music and Home Acoustics

Can we just move in?

For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes. The acoustics of a physical space…

Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

Though most are still viewed without sound

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when…

This Clever Pedestrian-Safety App Turns Down Your Earbud Volume When You're Near a Road

And it was made by an agency for an insurance client

Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to…

Snapchat's New Voice and Video Chatting Features Should Get Wireless Providers' Attention

App releases major update

In under two years, people have gone from asking what Snapchat is to asking what it can't do. The Venice, Calif.-based company today released an update that lets its 100 million daily users make…

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

brightcove.createExperiences();   It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at…

A Bluetooth Speaker Becomes a Bee-Whispering Device in This Ad for a British Audio Brand

Looks like a hive, sounds like a hive

Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive. In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale…

VideoBlocks Enters the Stock Audio Business

Response to increased demand for sound clips

Stock media company VideoBlocks will begin to offer music and audio files for its users on July 17 in response to increasing demand for licensable audio clips. The Washington, D.C.-based company,…

Which Entertainment Show Is the Most Flattering to Celebrities?

Hairstyles dominate the conversation

Poor celebrities. It doesn’t matter how much they spend on their clothes or work out at the gym. Sooner or later they’re going to flash a little too much skin…

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