Topic: Arnold

Ad of the Day: Meet Irritabelle, Your Irritable Bowel Sidekick, in Campy Ads for Viberzi

Actress Ilana Becker tells us why she loves the character

Take a bowel, Ilana Becker! The actress and comedian tells Adweek that portraying "Irritabelle," the personification of a stomach ache with diarrhea, in campy ads for IBS-D (Irritable Bowel Syndrome With Diarrhea) medication…

Ad of the Day: Paul Giamatti Battles a Family of Movie Buffs in His First Ads Ever

How CenturyLink makes you feel like a 'Hollywood Insider'

Acclaimed actor Paul Giamatti makes his on-screen commercial acting debut—and jousts with a family of know-it-all movie and TV buffs—in CenturyLink's amusing "Hollywood Insider" campaign from Arnold Worldwide. Known for his…

Ad of the Day: These Lovely Solar Ads Trace the Long and Winding Road of Fossil Fuels

Arnold embraces stop-motion in SolarCity campaign

A new kind of creative energy powers Arnold Worldwide's latest ads for SolarCity. For the time being, the agency has pulled the plug on its bizarre campaign starring bird-faced Egyptian sun…

New Balance Is Now More Than Just a Sneaker Maker

New campaign positions brand as athletics company

New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown…

Leo Burnett Wins Pitch for Marshalls' Creative Account

Retailer spends $95 million in media annually

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls'…

JWT New York Fills Its Top Planning Role

Former Anomaly exec Matt Baker aims to give planners 'room to think'

Welcome to spring, the season for hiring new planning chiefs. A day after Fallon named Anette Lillegard to fill its chief strategy officer opening, Matt Baker has become head of planning…

TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months

Adds Hearts on Fire after review

Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 million. The…

A Diamond Jeweler Searches for Its First Lead Agency

Hearts on Fire considering 3 finalists

A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, which…

These New Internet Service Ads Aren't Trying to Be Funny, Just Factual With a Wink

Arnold debuts its first spots for CenturyLink

Quiet, plain spoken and droll, CenturyLink's ad campaign from its new lead agency, Arnold, eschews the punch lines of rivals like Time Warner Cable, Optimum and Fios. So, while a current…

Royal Caribbean Launches Global Creative Review

Incumbent JWT will defend

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare,…