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Topic: Arnold

A Diamond Jeweler Searches for Its First Lead Agency

Hearts on Fire considering 3 finalists

A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, which…

These New Internet Service Ads Aren't Trying to Be Funny, Just Factual With a Wink

Arnold debuts its first spots for CenturyLink

Quiet, plain spoken and droll, CenturyLink's ad campaign from its new lead agency, Arnold, eschews the punch lines of rivals like Time Warner Cable, Optimum and Fios. So, while a current…

Royal Caribbean Launches Global Creative Review

Incumbent JWT will defend

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare,…

Here's Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.  In the first six weeks of 2015, some 14 shops have…

Papa John's Picks a New Agency to Help It Go Global

Initiative will handle media planning, digital efforts

Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged…

Hershey Will Add to Its Roster of Creative Agencies

Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

A former client and some solid project work made an RFP unnecessary

Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief…

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech

Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

It's a Busy New Year Already for Agency Leadership Changes

First TBWA, then Arnold and now JWT and Y&R

'Tis the season to make top management changes. A day after TBWA named a new head of its New York office and Arnold hired a new chief strategist, JWT has elevated…

Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency

Telco spends $450 million annually on broadcast ads

As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually. The news from the nation's No. 3 telecommunications company…

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