Topic: Arnold
Flo broke Michael Buffer's spleen. At least, that's the punch line in Progressive Insurance's newest—and 89th—TV commercial featuring its characteristically peppy spokeswoman, Flo. Launched Monday, the ad is also the first…
Both net income and revenue climbed at Havas in 2012, in what CEO David Jones described today as a strong year. On a constant currency basis, net income grew 5 percent…
Simmons Bedding Co.’s new marketing head Jeff Willard is tapping a familiar partner to handle the company’s media planning and buying: MEC. Last May, when Willard was chief marketing officer at…
Young & Rubicam has landed more Dell advertising as the computer giant consolidates work for the small- and medium-business segment at the WPP unit. Dell made the decision to move…
Like his boss at Havas’ Arnold, Matt Howell is becoming a “two-hatter.” Howell, who joined the agency as global chief digital officer in 2011, will now also serve as CDO for…
One down, one to go. The New York office of Taxi has found a new planning chief in Frank Sanni, but still needs to fill its president’s post. In August, then…
Robert LePlae, a former regional leader at McCann Erickson and TBWA, is joining Arnold in the new position of global president, starting Sept. 15. The 51-year-old LePlae will be based…
Can Arnold win its fourth pitch in four weeks? The Havas agency, which is on a mcgarrybowenesque roll, awaits a decision in Southwest Airlines' creative review after landing the creative accounts…
That was fast. Shortly after final presentations late last week, American Eagle Outfitters has selected the team of Arnold and MediaCom to handle its global business, according to sources. Account revenue…
The advertising industry is suffering from an image problem that threatens to make careers unattractive to new, young talent. As such, rebranding the industry for the younger set is no…
