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Topic: Arnold Palmer

5 Sports Superstars Who Are Mega Marketers

Iconic athletes who became brands

After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to for…

Kate Upton Adds Some Sex Appeal to Golf Digest

The model stars on December cover alongside Arnold Palmer

Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.…

Tiger Woods' Road Back to Golf's Spotlight

He didn't win at Augusta, but he's back on everyone's radar

The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National. Instead, Australian Adam Scott wore the…

Tiger Woods and Arnold Palmer Deliver a Kung-Fu Ass Kicking in EA's New Golf Ad

Guess who's more charming?

Tiger Woods is a golf nerd, right? Right. But in fantasy video-game land, he destroys you and all your hoodlum friends, fake kung-fu style, because you're trying to steal his…

Perspective: I Gotta Wear Shades

Celebrities made Ray-Ban sunglasses cool. So why is the brand touting unknowns?

The day that someone writes the definitive manual on how to be cool, there’ll have to be a chapter devoted to sunglasses. And while every brand from Ralph Lauren to…

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