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Topic: Armor All

Mercedes' Longtime Shop Gets Into Auto Products

Merkley takes on Armor All, STP and other brands

An agency synonymous with car advertising is naturally pivoting into auto lubricants and cleaners. Merkley + Partners in New York has become the new agency for Armored AutoGroup, whose brands include…

Turtle Wax Winning the Social Media Race With New Campaign

Beating competitors' stats

Turtle Wax has seriously lagged behind some of its more hare-like automotive competitors when it comes to Twitter and Facebook. In short, it's been in social-media standstill. But now, the 67-year-old…

DDB S.F. Adds Second Armored AutoGroup Brand

Latest assignment comes five months after Armor All win

What began as a single brand assignment has expanded into a broader relationship for DDB San Francisco. Armored AutoGroup has assigned creative responsibility for its STP brand of fuel and…

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