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Topic: American Idol

CBS Wins Prime-Time Ratings Crown

Tiffany net takes the 18-49 title for the first time in 21 years

After passing NBC in the ratings race back in early February, CBS never looked back, cruising to an easy win among total viewers and the two major demographics. Per Nielsen, CBS…

Sci-Fi, Comedy Dominate Fox’s Fall Schedule

Network rolls out Sleepy Hollow, new Tuesday sitcoms

The boys are crashing Fox’s Tuesday night comedy block, as Seth MacFarlane’s first live-action comedy, Dads, and the Andy Samberg cop caper Brooklyn Nine-Nine will set the table for the…

Fox Hopes to Get Its Mojo Back With New Prime-time Slate

Kevin Reilly stocks up

In the midst of putting the finishing touches on his network’s fall prime-time schedule, Kevin Reilly is in full-on survivalist mode. The Fox entertainment chairman is stocking up on new…

Why Everything You Think You Know About American Idol Is Dead Wrong

Fox workhorse still a top earner

While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that…

Dwight Schrute Buys the Farm

Passed-over Office backdoor pilot draws record low ratings

After a three-week hiatus, NBC’s The Office returned last night in the form of the backdoor pilot to the stillborn Dwight Schrute spinoff, The Farm. If the preliminary ratings are…

Fox Inks Partnership With YouTube’s WIGS Channel

Female-friendly platform to serve as broadcast incubator

Fox on Tuesday announced it has entered into a multiyear pact with YouTube’s female-centric drama channel WIGS. One of the 100 or so original content channels launched by YouTube a year…

New Ford Fiesta Campaign Will Be Entirely User-Generated

Creative for TV, print and digital to derive from social

Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant announced this morning. The all-in approach to UGC is the…

Less Than Zero: ABC Drama Bows to Record Low Ratings

Zero Hour premieres to a 1.4 in the haunted Thursday night time slot

ABC’s Thursday 8 p.m. time slot continues to be a dead spot in the network’s prime-time lineup, as the new drama series Zero Hour premiered to record low ratings. Per Nielsen…

NBC’s Ratings Momentum Stalls

Midseason failures leave ‘Voice’-less Peacock adrift

After NBC enjoyed its strongest fall quarter in recent memory, the loss of Sunday Night Football and The Voice have erased the network’s early gains. Twenty weeks into the 2012-13 broadcast…

CBS 'Bangs' Up Thursday Nights, NBC's Slide Continues

Grim returns for new Peacock efforts Do No Harm, 1600 Penn

CBS’ Thursday night comedy juggernaut The Big Bang Theory topped the 6.0 mark for the third time this season, running roughshod over its 8 p.m. competition. Per Nielsen live-plus-same-day data, The…

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