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Topic: American Idol

Fox Inks Partnership With YouTube’s WIGS Channel Female-friendly platform to serve as broadcast incubator

Fox on Tuesday announced it has entered into a multiyear pact with YouTube’s female-centric drama channel WIGS. One of the 100 or so original content channels launched by YouTube a year…

February 19, 2013, 6:46 PM EST

New Ford Fiesta Campaign Will Be Entirely User-Generated Creative for TV, print and digital to derive from social

Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant announced this morning. The all-in approach to UGC is the…

February 19, 2013, 12:59 PM EST

Less Than Zero: ABC Drama Bows to Record Low Ratings Zero Hour premieres to a 1.4 in the haunted Thursday night time slot

ABC’s Thursday 8 p.m. time slot continues to be a dead spot in the network’s prime-time lineup, as the new drama series Zero Hour premiered to record low ratings. Per Nielsen…

February 15, 2013, 3:02 PM EST

NBC’s Ratings Momentum Stalls Midseason failures leave ‘Voice’-less Peacock adrift

After NBC enjoyed its strongest fall quarter in recent memory, the loss of Sunday Night Football and The Voice have erased the network’s early gains. Twenty weeks into the 2012-13 broadcast…

February 13, 2013, 5:52 AM EST

CBS 'Bangs' Up Thursday Nights, NBC's Slide Continues Grim returns for new Peacock efforts Do No Harm, 1600 Penn

CBS’ Thursday night comedy juggernaut The Big Bang Theory topped the 6.0 mark for the third time this season, running roughshod over its 8 p.m. competition. Per Nielsen live-plus-same-day data, The…

February 8, 2013, 3:46 PM EST

First Mover: Ryan Seacrest The TV host keeps growing his reach, regardless of what the doctor says

Specs Age 38 New gig Founder of Seacrest Global Group, majority owner of events marketing agency Civic Entertainment Group Continuing gig Host of American Idol In addition to hosting American Idol, doing a radio…

February 4, 2013, 3:57 AM EST

Doc Drama Do No Harm on Life Support NBC series is lowest-rated debut in Big Four history

The series premiere of NBC’s schizoid doctor drama Do No Harm died on the table Thursday night, posting a miserly 0.9 rating in the 18-49 demo. Per Nielsen preliminary fast national…

February 1, 2013, 4:26 PM EST

Oh, Brother: Fox Cancels Ben and Kate Freshman Comedy Fails to Deliver Ratings

Fox is revising its two-hour Tuesday night comedy block, halting production on the freshman effort Ben and Kate just days after pulling the show from its winter schedule. The amiable sitcom,…

January 28, 2013, 5:44 PM EST

Steady as She Goes: Night 2 of Idol Holds Up Fox takes full advantage of hobbled prime-time field

The second installment of the new cycle of American Idol dominated the Thursday night ratings race, drawing 16.3 million viewers and a 5.6 in the dollar demo. According to Nielsen live-plus-same-day…

January 18, 2013, 4:03 PM EST

Mixed Ratings Results for Returning Idol Fox stalwart’s demo delivery down 19 percent from 2012 debut

Season 12 of American Idol got off to a somewhat iffy start as the two-hour premiere failed to live up to last year’s debut. According to Nielsen live-plus-same-day data, the season…

January 17, 2013, 1:34 PM EST

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