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Topic: American Express

Mindshare Taps BlabPredicts to Better Plan Digital Campaigns Adds to the media agency's real-time data outfit, The Loop

Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows. The media company, with offices…

May 5, 2014, 9:30 AM EDT

BuzzFeed Goes In-House With DigitasLBi for Branded Content Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

May 1, 2014, 2:22 PM EDT

Ellen's Selfie Scores Oscar Gold for Samsung Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

March 3, 2014, 1:11 PM EST

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

Tweeting a Starbucks Coffee Is Now a Thing Twitter takes another step into commerce

Twitter and Starbucks are letting consumers send each other coffee gifts via a tweet. Want to get in good graces with a Twitter pal? Type "@tweetacoffee to" and then the Twitter…

October 28, 2013, 11:41 AM EDT

Wunderman Hires Digitas' Bjorkman for Top Creative Role Becomes the shop's 1st global CCO since '07

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it. Bjorkman, the North American chief creative officer at Digitas, joins Wunderman this week as global…

October 28, 2013, 10:38 AM EDT

Genuine Brand Publishing Needs to Trump Generic Content Marketing Can’t just tick a box on media plans

 Content marketing, alleged industry savior for publishers, advertisers and marketers alike, is going through a bit of a crisis of conscience. As a medium it’s come so far and so…

October 21, 2013, 11:01 PM EDT

AmEx's Social Data Shows That Nostalgia Is Just Swell 19th-century pics push engagement through the roof

For the last year, American Express has been getting fantastic results by posting historical brand images to its Twitter, Facebook and Google+ pages. Think archeology or nostalgia as social media…

October 11, 2013, 6:00 AM EDT

These Brands Are All Getting Ripped Off by Bots MdotLabs says it has executed a fraud sting operation

Here’s a list you don't want to be a part of: American Express, Allstate, Maybelline, GE Capital, Disney, Comcast, Subway, L.L. Bean, Farmers, Starbucks, Honda, EA Sports, Priceline, Staples, Lifelock,…

October 3, 2013, 7:39 AM EDT

Social Media Usage Swells at New York Fashion Week Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

September 6, 2013, 2:52 PM EDT

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