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Topic: American Express

Tweeting a Starbucks Coffee Is Now a Thing Twitter takes another step into commerce

Twitter and Starbucks are letting consumers send each other coffee gifts via a tweet. Want to get in good graces with a Twitter pal? Type "@tweetacoffee to" and then the Twitter…

October 28, 2013, 11:41 AM EDT

Wunderman Hires Digitas' Bjorkman for Top Creative Role Becomes the shop's 1st global CCO since '07

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it. Bjorkman, the North American chief creative officer at Digitas, joins Wunderman this week as global…

October 28, 2013, 10:38 AM EDT

Genuine Brand Publishing Needs to Trump Generic Content Marketing Can’t just tick a box on media plans

 Content marketing, alleged industry savior for publishers, advertisers and marketers alike, is going through a bit of a crisis of conscience. As a medium it’s come so far and so…

October 21, 2013, 11:01 PM EDT

AmEx's Social Data Shows That Nostalgia Is Just Swell 19th-century pics push engagement through the roof

For the last year, American Express has been getting fantastic results by posting historical brand images to its Twitter, Facebook and Google+ pages. Think archeology or nostalgia as social media…

October 11, 2013, 6:00 AM EDT

These Brands Are All Getting Ripped Off by Bots MdotLabs says it has executed a fraud sting operation

Here’s a list you don't want to be a part of: American Express, Allstate, Maybelline, GE Capital, Disney, Comcast, Subway, L.L. Bean, Farmers, Starbucks, Honda, EA Sports, Priceline, Staples, Lifelock,…

October 3, 2013, 7:39 AM EDT

Social Media Usage Swells at New York Fashion Week Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

September 6, 2013, 2:52 PM EDT

Departures Increases Frequency of Home + Design Supplement Luxury shelter spinoff to publish twice in 2014

If the fashion’s record-breaking September issue paging is any indication, the luxury wave is still booming. So it makes sense that uber-luxury Departures, the tony magazine sent to American Express…

July 22, 2013, 11:09 AM EDT

Fox Bows Double Box Ad Format in MLB Broadcast Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

June 21, 2013, 4:17 PM EDT

YouTube Invites Brands Into Its Partner Program Will provide the same tools, training and analytics as content companies

YouTube wants to take this "brands as publishers" thing to a whole new level. During a presentation at Cannes, the company announced that it plans to invite advertisers into its official Partner…

June 20, 2013, 12:25 PM EDT

Brand Networks Nabs $68 Million in First Funding Round More dollars pouring into social ad software sector

Social media marketing services firm Brand Networks has received a whopping $68 million in funding from New York-based AEA Investors. To put that number into perspective, competitor—and much more well…

June 6, 2013, 11:00 AM EDT

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