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Topic: American Express

IfOnly Sells 2,000 Experiences in Its First Year Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

July 7, 2014, 5:05 PM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

The Young Turks/AmEx Film Deal Makes Movie Watching 'Democratic' Financial company talks about distributing cinema online

Since director Davis Guggenheim's latest film Spent: Looking for Change revolves around Americans who are living outside the financial system, sponsor American Express believed that the best way to allow the public…

June 2, 2014, 2:35 PM EDT

AmEx's Digital Push Teams Pharrell Williams With Spike Lee UGC effort may drive millennials to concert livestream

American Express is bolstering its digital efforts leading up to its Unstaged series featuring Pharrell Williams, which culminates in a YouTube and Vevo-streamed concert on June 3. While it has run…

May 27, 2014, 7:03 PM EDT

How 4 Brands Embraced Tumblr's New Mobile Design Appearance feature all about customization

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and…

May 6, 2014, 2:04 PM EDT

Mindshare Taps BlabPredicts to Better Plan Digital Campaigns Adds to the media agency's real-time data outfit, The Loop

Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows. The media company, with offices…

May 5, 2014, 9:30 AM EDT

BuzzFeed Goes In-House With DigitasLBi for Branded Content Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

May 1, 2014, 2:22 PM EDT

Ellen's Selfie Scores Oscar Gold for Samsung Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

March 3, 2014, 1:11 PM EST

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

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