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Topic: American Express

To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans

GumboLive looks to break the recruiting cycle

Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

Former Account Exec Returns to CP+B to Help the Agency's Biggest Office Handle Growth

Devin Reiter now part of managing director tandem

A former account executive at Crispin Porter + Bogusky is rejoining the company as managing director in Boulder to help the agency's largest office handle additional growth. Devin Reiter is returning…

You Can Play Tennis Against Maria Sharapova at This Year's U.S. Open

Using virtual reality, thanks to American Express

As brands continue to experiment with virtual-reality technologies, the consumer experience has only become more and more active. That's especially great for sports fans who want to experience what it's…

Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios

They make Vice and CNN better partners

Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47 Twitter @sdonaton Adweek: What does a chief content officer do? Scott Donaton: It's…

How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

She's written 50 scripts and two books without getting out of bed

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more…

With Jawbone Partnership, AmEx Offers Another Nifty Payment Option

4 wacky ways cardholders can pay for things

Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can. Today, AmEx announced a partnership with Jawbone that it claims…

It’s a Family Affair at This Website Maker in Williamsburg

Blenderbox, like its married founders, mixes tech with design

Specs Who Jason Jeffries, CEO, and Sarah McLoughlin, creative director What Full-service interactive agency Where Brooklyn, N.Y. A marriage of technology and design describes both Blenderbox's approach to building websites for the likes of…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

Stars Trace Their Path to Success in Ogilvy's Grand New American Express Campaign

'The journey never stops'

American Express tells four heartfelt stories of celebrity struggle, and ultimate success, in these spots from Oglivy & Mather. The ads—featuring queen of soul Aretha Franklin, sitcom star Mindy Kaling,…

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