Topic: American Express
During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company’s $5 million in miscellaneous revenue—and the expectation is…
Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…
New York-area fans of Soundgarden could be in for a Twitter treat, as the grunge band has teamed with American Express to make its concert tickets cheaper than a flannel…
EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…
Back in February Twitter announced a self-serve ad platform for small businesses to run Promoted Tweet and Promoted Account campaigns. To get advertisers on board, the company partnered with American…
Marketing on gaming consoles can be as hard as completing the “Mile High Club” campaign in Call of Duty: Modern Warfare. Brands can post billboards in racing games or create…
Yesterday New York-based startup Fancy, which takes Pinterest’s social scrapbooking use case and connects it with commerce, posted a regulatory filing showing it nabbed a $26 million funding round. Fancy’s latest…
American Express has selected Wieden + Kennedy to handle creative responsibilities on the financial giant's Open subsidiary. The selection follows a review in which the other finalists were Ogilvy & Mather,…
One day after Groupon's disappointing Q2 earnings report, the daily deals row isn't getting any easier to hoe. For the second consecutive week, a major banking institution has rolled out…
American Express isn't the only financial player that's serious about deals. Ally Bank has worked with 170 merchants in the last year, offering account holders the chance to get cash…
