Acquisition | Adweek
Advertisement

Topic: Acquisition

Type
Merkle Acquires Digital Player New Control Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

April 2, 2014, 6:59 PM EDT

Lithium Calls Klout Acquisition a 'Relaunch' All-stock deal valued at $200 million

Lithium Technologies paid $200 million for Klout, the social media scorekeeper, in a deal made official today. Lithium CEO Rob Tarkoff said the addition of Klout signifies a relaunch for…

March 27, 2014, 1:17 PM EDT

Facebook Buys Oculus for $2 Billion Sees future in virtual reality headset

Facebook has just announced a $2 billion deal to buy Oculus VR, the immersive virtual reality headset maker. In the announcement, CEO Mark Zuckerberg reiterated his company's mobile-first focus while…

March 25, 2014, 6:10 PM EDT

Google Winds Down Wildfire to Focus on DoubleClick Integration Competitor Sprinklr says it's going to gain from the move

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs. The company that the search giant bought in 2012 for a reported $250…

March 14, 2014, 1:49 PM EDT

6 Bold Moves That Would Jumpstart Apple Starting with a Tesla iCar

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car…

February 21, 2014, 1:35 PM EST

Most of Nest's Facebook Fans Dislike the Google Deal Concerned about the prospect of data sharing, ad targeting

Digital appliance brand Nest may have racked up a cool $3.2 billion with its announced purchase by Google, but the brand is also feeling the heat from its fans. Adweek analyzed…

January 14, 2014, 1:53 PM EST

News Corp Acquires Storyful 'Social news agency' helps verify viral stories

News Corp has acquired Storyful, a Dublin-based startup that bills itself as a social news agency, according to The Wall Street Journal and various reports. Founded in 2008, Storyful claims to help "discover"…

December 20, 2013, 12:06 PM EST

Why Apple's Topsy Buy May Be All About Its Social TV Future Twitter data firm offers glimpse into viewing habits

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in…

December 3, 2013, 3:25 PM EST

FTC Approves Nielsen Acquisition of Arbitron Deal subject to conditions

The Federal Trade Commission on Friday gave Nielsen Holdings the necessary clearance to acquire Arbitron. Subject to standard closing conditions, the deal is now expected to close on Sept. 30. Per…

September 20, 2013, 7:04 PM EDT

Matomy Buys Mobile Shop MobAff Folds agency into MediaWhiz

Matomy Media Group has acquired mobile marketing specialist MobAff for an undisclosed sum and is folding it into digital marketing agency MediaWhiz. The "majority" of Florida-based MobAff's nine staffers will join…

July 9, 2013, 11:47 AM EDT

Advertisement