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45,000 Pieces of Branded Content Were Created on Whisper for The Americans Where advertising meets dark social

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy…

January 30, 2015, 8:21 PM EST

Here's E!'s Super Bowl Ad for The Royals Sister network's first scripted drama gets a huge push

When you're a TV megacorporation hosting the Super Bowl, it seems like a shame to dedicate all that valuable advertising real estate to other companies. So broadcast, cable and digital…

January 28, 2015, 9:36 AM EST

Larry Wilmore on How He Landed The Nightly Show and What He Learned From Jon Stewart Plus, the last-minute name change

When CBS tapped Stephen Colbert to succeed David Letterman as its Late Show host, many people assumed Larry Wilmore—The Daily Show's "senior black correspondent" since 2006—would be a natural fit…

January 24, 2015, 12:00 PM EST

Conan Tours Taco Bell HQ, Visits the Test Kitchen and Ends Up Convulsing on the Floor Seeing how the chalupa is made

If you've ever seen late-night mastermind Conan O'Brien venture into the real world and interact with the commoners, you know you're in for a treat whenever it happens. Turns out the…

January 22, 2015, 1:23 PM EST

FX Wants to Be the ‘Best’ Channel on TV, Not the Highest-Rated One CEO stands behind lesser-viewed gems like Louie and The Americans

FX is now the No. 4 cable network when it comes to 18-49-year-olds, up from sixth place a year ago. While many networks in its position would be gunning for…

January 21, 2015, 8:00 AM EST

MTV Marks MLK Day by Airing in Black and White Kendrick Lamar, Rand Paul and more join PSAs on race in America

For 12 hours starting at 9 a.m. this Martin Luther King, Jr. Day (Monday, Jan. 19), MTV will mark the civil rights leader's memory by airing in black and white. As…

January 18, 2015, 3:00 PM EST

From USA to Bravo, NBCUniversal's Cable Channels are in Transition One gets back to basics, two branch out

As NBC proper continues to build momentum—attracting more viewers ages 18 to 49 than any other broadcast network—many of parent NBCUniversal's cable networks are in transition. The USA Network, for one, is still…

January 17, 2015, 7:08 PM EST

Cosby Show Retrospective Quietly Pulled From Rebranded TV Guide Network's Lineup Pop puts episode on 'permanent pause' due to scandal

TV Guide isn't the only once-beloved brand that Pop exec Brad Schwartz had to jettison from the network's relaunch. An hour-long program featuring Bill Cosby and going behind the scenes…

January 13, 2015, 4:30 PM EST

TV Guide Network Relaunches as Pop, With Original Shows and No Annoying Scroll Rebranding targets 'modern grown-ups'

On Wednesday, free of scrolling listings, the TV Guide Network is relaunching as Pop, a network catering to "enthusiastic fandom" in pop culture. Pop is targeting a 35-45 audience that grew…

January 13, 2015, 4:18 PM EST

Here's How Showtime Got David Lynch to Revive Twin Peaks Reversing the usual pitch, the network's president did the begging

Showtime had the good fortune to make its Television Critics Association winter press tour appearance less than 24 hours after its freshman series The Affair won two Golden Globes Awards,…

January 13, 2015, 3:19 PM EST

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