Advertisement

Television

:

Cable

6 Takeaways From DirecTV Now, AT&T's Buggy, but Promising, New Streaming Service

'A big game changer'? Not quite yet

During Monday's press event announcing this week's launch of DirecTV Now, AT&T's over-the-top, streaming bundle service, execs weren't shy about proclaiming the product as the harbinger of a new era…

Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year

Holiday ad spending is up 13.7 percent over 2015

Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of…

AT&T Unveils Pricing and Channel Lineups for Its DirecTV Now Streaming Bundle

Targets millennials with $35 monthly offer starting Wednesday

Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV. AT&T finally unveiled pricing, channel lineups and more details about DirecTV…

A+E Networks' New CMO Is Ready to Take Some Big Marketing Risks

But adjusting to American English could be tougher for Amanda Hill

Specs Current gig Chief marketing officer, A+E Networks Previous gig Chief creative officer, international, A+E Networks Age 42  Adweek: You're now handling A+E's global marketing after overseeing only the international side. How are the…

FXX Promotes Simpsons 600 Marathon With Thanksgiving Imagery and Snapchat Filters

13-day event begins on Thursday

FXX wants to make sure you have plenty of "D'oh!" on hand this Thanksgiving. To promote its Simpsons 600 Marathon, which features the first 600 episodes of The Simpsons and kicks…

NBCUniversal Will Take a Bigger Role in BuzzFeed's Ad Sales After Investing Another $200 Million

Doubles down on its stake from last year

NBCUniversal is doubling down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the digital behemoth. As part of the deal, which was…

Stephen Colbert Calls His Live Election Night Show 'The Hardest Thing I’ve Ever Done'

Plus, why he and John Oliver hate 'fake news'

Stephen Colbert has had a lot of tough gigs in his career, but he says nothing compares to his live Election Night special for Showtime, which became more of a…

Study Projects Addressable TV Advertising Will Double by 2018

Marketers can reach specific demographics

All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year—and that number is likely to…

AMC Networks Buys Stake in Funny Or Die for Content and Ad Sales Partnerships With IFC

Turner and HBO remain minority investors

TV has a new comedy duo: IFC and Funny Or Die. AMC Networks has acquired a minority stake in Funny Or Die so its comedy network, IFC, can partner with the…

Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

iQ Media platform captures all media mentions

In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have…

Advertisement
Advertisement