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Domino's Calmly Deals With Twitter Customer Who Says He Burned His Junk on a Pizza Only slightly off script

Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way. On Monday, Domino's Pizza…

February 25, 2014, 1:38 PM EST

Check Out Tide's Extensive Vine Push for the Olympics P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

February 21, 2014, 2:24 PM EST

Coke Finds a Way to Cure Your Social-Media Addiction and/or Stop You Licking Your Stitches Dog collars for everyone

Brands with real-world appeal have been faux-criticizing social media for years—often in social media—by suggesting that you get off the damn phone already and take stock of your actual surroundings…

February 19, 2014, 1:08 PM EST

Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America Colle+McVoy's latest stunt

Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built (with help from ad agency…

February 12, 2014, 9:59 AM EST

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt 200K entries in first minute

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad…

February 6, 2014, 4:01 PM EST

Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With Unicorns Seems she's a bit obsessed

Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole…

February 6, 2014, 1:47 PM EST

Agency Recruiting Creatives on Snapchat by Asking for 10-Second Pitches Better be brief

You are a digital idea ninja, innovating where branding meets emerging technologies. That is to say, you are an aspiring ad creative who likes shooting videos of yourself with your…

January 27, 2014, 11:57 AM EST

Arby's Slayed the Grammys With This Tweet About Pharrell Williams' Hat Chain cooks up a chart-topper

If there was one big winner at last night's Grammy Awards that was even more surprising than Daft Punk getting Album of the Year, it was Arby's scoring the tweet…

January 27, 2014, 9:27 AM EST

Man Develops Sweet, Hilarious Friendship With Applebee's Facebook Page Chip Zdarsky gets sucked in

The Applebee's in Barrie, Ontario, has a Facebook strategy that's familiar for chain restaurants. It posts a lot of images of food and asks the blandest questions imaginable of its…

January 9, 2014, 11:21 AM EST

See Denny's Devilish Tweet to Auburn Fans After the BCS Title Game A loser's road map

Raise a giant Cherry Coke and toast Denny's for this great tweet after the BCS title game—offering distraught Auburn fans a road map for where they can comfort-eat their miseries…

January 7, 2014, 4:42 PM EST

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