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The Top 20 Halloween Videos From Brands on Vine and Instagram Tide kills it, but an automaker crosses the line first

It's the first big Halloween for Vine and Instagram videos. And while Tide and Oreo have been doing some scary-fun seasonal stuff on the platforms, they're hardly the only brands…

October 31, 2013, 11:55 AM EDT

Why Tesco Mobile's Hilarious Twitter Feed Is Actually No Joke Serious strategy for gaining share

After our article on Monday about Tesco Mobile's trolling-the-trolls Twitter feed, the company's digital marketing agency, Jam, reached out—and we were able to meet the brainiacs behind the strategy. While the…

October 30, 2013, 1:54 PM EDT

Is This the World's Chattiest, Cattiest Corporate Twitter Account? Tesco Mobile can't shut up

When a product or service is less than stellar, people often take their complaints to Twitter instead of suffering through an automated call. While many brands respond with a buttoned-up…

October 28, 2013, 3:22 PM EDT

Meet the Man Behind the World's Best Ad Agency Twitter Feed @RGA's Chapin Clark explains how not to be boring

Ad agency Twitter feeds are, as a rule, about as interesting as a couple at Home Depot debating which paint chip would best match their duvet. One consistent exception has…

October 15, 2013, 11:35 AM EDT

Burt's Bees Stages Classic Works of Literature in Six-Second Vines Minus a few plot points

Burt's Bees doesn't exactly balm in its debut on Vine, but the effort isn't da balm, either. The brand riffs on classic literature in animated "adaptations" of 20,000 Leagues Under the…

October 9, 2013, 2:18 PM EDT

Honda Warns Snack Brands on Twitter About the Odyssey's In-Car Vacuum Cleaner Social that doesn't suck

Perhaps you've seen RPA's new TV spots for the Honda Odyssey, which has the world's first in-car vacuum cleaner. The ads, voiced by Neil Patrick Harris and Rainn Wilson, feature…

October 1, 2013, 2:32 PM EDT

AT&T Apologizes for 9/11 Image Showing Phone Framing the Tribute in Light Tweet is pulled down after an hour

UPDATE: AT&T's CEO has added his own apology. Scroll down to see it. After getting bombarded with hate tweets for about an hour this afternoon, AT&T removed an image from Twitter…

September 11, 2013, 1:53 PM EDT

Trident Gum Airs Its Own TV Commercial Made From a Single Vine Brooklyn musicians make it short and sweet

Traditional TV may soon be overgrown with Vines. Big players like Dunkin' Donuts, Nissan and Virgin Mobile have all either aired TV spots created on the Twitter-owned six-second video platform or…

September 10, 2013, 9:25 AM EDT

Kenneth Cole Clarifies: Being a Jerk on Twitter Is Just Good Business 'On what criteria is this a gaffe?'

Whatever he was wearing yesterday—boots, loafers, sandals, pumps—Kenneth Cole appeared to really step in it when he tweeted out an awkward reference to the Syrian crisis as a way of…

September 6, 2013, 2:13 PM EDT

Kenneth Cole Makes a Syria Joke, Because the Egypt One Went Over So Well Is he for real?

"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear — Kenneth Cole (@KennethCole) September 5, 2013 Kenneth Cole's February 2011 tweet about Egypt—"Millions are in uproar…

September 5, 2013, 3:34 PM EDT