Technology
:Search
Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…
Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and desktop business pages, respectively, on Tuesday that should raise those platforms’ capabilities…
Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…
AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the…
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot,…
While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium…
Advertising writers love to coin new words, usually at the expense of reason and taste. The minds behind Microsoft's Bing, of all people, have hung their new anti-Google attack campaign…
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…
Regulators from 20 countries—in a European Union-led effort also entailing Asia and Canada—called on Google to revise its 10-month-old privacy policy today at a press conference in Paris. The CNIL,…
Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's…
