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Technology

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Mobile

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Building targeted campaigns with the social network's data

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media…

Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Connects dots for marketers and challenges Facebook

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to…

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

IAB report shows the rapid evolution of devices and social

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today. A key driver in…

Adblock Plus Develops First Mobile Ad Blocker for iPhones

New product will likely be an ad-free mobile Web browser

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken…

Google's Mobile Update Has Websites Worried About Search Rankings on Phones

'Mobilegeddon' for some sites might mean better user experience

Google is about to release an algorithm update that could affect mobile traffic, the new lifeblood of the Internet for many websites. The tweaks to its search recipe could help…

Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others

Regulators, consumers fight some of their best tactics

Regulators squeezing Google. Privacy watchdogs eyeing Facebook. Consumers flocking to ad blockers. It all adds up to a chilling climate in Europe that could get in the way of digital…

With Jawbone Partnership, AmEx Offers Another Nifty Payment Option

4 wacky ways cardholders can pay for things

Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can. Today, AmEx announced a partnership with Jawbone that it claims…

The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

'Four-season, year-round brand' launches new campaign

Gone are the days when sports retailers specialized in one thing. While Nike, Adidas and Under Armour are starting to look more like tech brands, The North Face is making…

Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting

Early partners include Samsung, AT&T, Coors Light, FedEx, Land Rover

Foursquare has taken its share of lumps from industry watchers in recent years about its slow user growth, but critics have never rolled their eyes at the promise of the…

This Startup Plans to Sell Advertising in Uber and Lyft Cars

Viewswagen will work one-on-one with drivers

As ridesharing apps like Uber and Lyft gain national traction, many have speculated about how brands will tap into the transportation companies' advertising potential. Already, marketers like Starwood Hotels and…

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