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Mobile

Infographic: What Marketers Talked About Most in 2014 CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

December 16, 2014, 8:00 AM EST

Twitter Debates Whether to Hit Autoplay on Videos, and Here's Why Brands love it, but would users protest?

Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping…

December 15, 2014, 2:38 PM EST

Instagram's CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them Kevin Systrom on the future of his platform

Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of…

December 11, 2014, 2:25 PM EST

Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users It's also debuting verified accounts and purging fake followers

Instagram now has 300 million monthly users, picking up 100 million since March. The photo- and video-sharing app has surpassed Twitter's official user count of 284 million. Facebook's companion company, bought…

December 10, 2014, 11:07 AM EST

Target Turns Its Stores Into One Big Mobile Game for the Holidays Gives new meaning to smartphone shopping

After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed…

December 2, 2014, 8:00 PM EST

Here's a Look at Instagram's First Beer Ads From Stella Artois Anheuser-Busch brand markets to millennials

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on…

December 1, 2014, 12:07 PM EST

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

December 1, 2014, 12:02 AM EST

The 4 Major Digital Ad Formats Face Off Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

November 30, 2014, 11:36 PM EST

Have We Entered the Age of Brand Terrorism? Why foreign operatives have their sights set on America's famous brand names

In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in…

November 30, 2014, 11:35 PM EST

Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button Discounts in time for holidays

Twitter is rolling out a new feature that allow brands to tweet deals, which users can claim online and redeem in stores. Twitter Offers is the messaging network’s second step…

November 25, 2014, 12:24 PM EST

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