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Mobile

YouTube's Top Advertisers Increased Their Spending by 60% in Q2

Google's earnings thrill investors

In Google's second quarter earnings report today, the tech giant revealed that YouTube viewership is growing faster than it has in two years, and advertiser money is following. YouTube's mobile users…

Uber Goes Right at New York's Mayor in a Fight Over Policy, but Is It a Wise Strategy?

Calls out de Blasio in TV ad and app

Uber ran spots on cable TV Wednesday night slamming New York City Mayor Bill de Blasio, who is supporting a proposed measure that would cap the number of licenses granted…

Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

Data for a cross-screen world

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

This Creepy Ad Brings an Old Political Tactic to Twitter After Iran Deal

And 'Death to America' drops from trending topics

The Iran nuclear deal is a top trend on Twitter today, and so was "Death to America," at least for a brief time this morning. The historic deal between longtime enemies…

Birchbox's Monthly Deliveries Will Give Virtual Reality a Fascinating Test Run

Combining cutting-edge tech with direct mail

Online beauty retailer Birchbox is the latest brand to take virtual reality for a spin. In August, subscribers to Birchbox Man, a monthly service providing grooming-product samples, will find a…

5 Mobile Ad Players That May Be Acquisition Targets

Location, rich media and video players look lucrative

AOL is reportedly in talks to buy mobile ad network Millennial Media for $300 million to $350 million, which would let AOL sell ads within thousands of apps and give…

Here Are 9 Snapchat Images That Opened Mecca to the Rest of the World

App gets inside holy city

Snapchat is giving the world a look at Mecca today with its first live story from Islam's holiest city. "Mecca live" is even trending on Twitter. The push to get a…

If AOL Buys Millennial Media, It Will Have Reeled In One of Mobile's Last Available Big Fish

A timeline of rapid-fire acquisitions

According to a TechCrunch report Wednesday, AOL is in talks to acquire Millennial Media for $300 million to $350 million, which would give the company's mobile business a boost. Millennial…

New Girl's Hannah Simone Turns Up the Heat With a Branded Peep Show on Periscope

Goes burlesque for St-Germain

The New Girl's Hannah Simone is putting on a show over at Periscope today. It's a "peep show," actually, but a tasteful one in a French burlesque style that will…

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