Sponsored Content

Scripps Networks

Brands for Life
  • April 23 2012

Build trusted brands. Engage upscale viewers. Influence purchase decisions. The formula sounds deceptively simple. But there’s nothing simple about the success Scripps Networks Interactive has had in bringing that formula to life. Its growing family of on-air and digital brands illustrates the profound effect Scripps Networks has had on culture, and how it touches viewers in every stage of their lives.

Scripps Networks’ six benchmark brands and its powerhouse Web platforms offer some of the most impactful marketing environments in media. Advertisers are so organically aligned with each network’s programming that viewers are instinctively drawn to the message. Because at its core, each of the Scripps brands represents a fundamental element of modern life: Home, Food, Travel and Entertainment. It’s the foundation of its “Brands for Life” philosophy.


Integrated Media Opportunities

Scripps Networks blends customized marketing and viewership strength to create an ideal environment for advertisers to reach their objectives.

  • Custom short/long form
  • Event marketing
  • Print extensions
  • Reciprocal promotions
  • Retail activation programs
  • Social media extensions
  • Sweepstakes
  • Talent endorsements



Scripps Networks channels and digital platforms reach the most desirable and targeted consumers, the people most coveted by today’s leading brands.

Scripps Networks and its websites deliver a powerful combination of on-air and online viewership, reaching 144 million unduplicated consumers every month. (Nielsen NPower and comScore Media Metrix)

According to the U.S. Department of Labor, two thirds of all consumer dollars are spent on home, food and travel products. This aligns perfectly with Scripps Networks’ dominance in those categories. (U.S. Department of Labor, Housing Spending Survey)

Scripps Networks also reaches viewers who want to be on the cutting edge of marketing innovations. Scripps has five of the top eight networks for inspiring consumers to learn about new products. (Simmons MME, 2011, A25-54) 


Audience & Reach

Household distribution of Scripps Networks:

  • HGTV: 99 million
  • DIY Network: 57 million
  • Food Network: 100 million
  • Cooking Channel: 59 million
  • Travel Channel: 95 million
  • Great American Country: 62 million



Steve Gigliotti

President, Ad Sales & Ad Sales Marketing



Jon Steinlauf

Executive VP. Ad Sales & Ad Sales Marketing



Jeff Meyer

SVP/GM, Interactive Ad Sales & Marketing



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