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David Griner
The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career Arnold's Chris Edwards discusses his awesomely titled memoir, Balls

Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a…

November 20, 2014, 11:47 AM EST

Today's #AdweekChat Topic: How We Shop, and Why We Buy 2 p.m. Twitter chat tackles all things retail as the holidays near

Mobile shopping apps and great digital deals may get the buzz, but when it comes to picking out holiday gifts, millions of Americans still want to get in the car…

November 19, 2014, 10:51 AM EST

This Grocery Store's New Look Was Inspired by Everything From Pixar to BuzzFeed Lowes Foods gets a bold rebrand from agency The Variable

Sure, megachains like Whole Foods and Trader Joe's can pull off a hip, millennial-savvy vibe. But what about those old-school regional grocers? Lowes Foods, with around 100 locations in the Carolinas…

November 18, 2014, 11:16 AM EST

Adults Apparently Wanted Underoos So Badly, They're Already Sold Out Hot Topic strikes retro gold

Never underestimate the power of nostalgia, even in the form of quasi-ironic undergarments. Internet users of a certain age have been abuzz over the past 24 hours about a new line…

November 14, 2014, 10:01 AM EST

Waitrose Skips the Whimsical but Still Warms Hearts in Its Christmas Ad And you might actually remember what's being advertised

Christmas storytelling is an annual rite of advertising one-upsmanship in Britain. But how can you weave a heart-warming tale while still keeping your product front and center? U.K. grocery chain Waitrose…

November 7, 2014, 11:10 AM EST

These Subtly Animated Posters for Disney's Into the Woods Are Creepily Compelling Putting GIFs to good use

Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention. Disney's cinema adaptation of the Broadway musical Into the Woods is being teased with a series…

November 5, 2014, 5:28 PM EST

Today's #AdweekChat Is All About Reinventing Your Career and Starting Over Twitter chat begins at 2 p.m. ET

F. Scott Fitzgerald may have been a keen observer of the human condition, but he couldn't have been more wrong when he scribbled in his notes, "There are no second…

November 5, 2014, 10:55 AM EST

Did a Startup Create the 'Alex From Target' Buzz, or Is Its Claim the Real Hoax? Internet truth is a slippery thing

Alex is real. Target is real. But that's where the reality ends and the social marketing skepticism begins. An influencer network called Breakr claimed today that, without any official involvement from…

November 4, 2014, 9:43 PM EST

Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant Toggle between perfectly parallel lives

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling,…

October 30, 2014, 11:58 AM EDT

Patagonia Goes Full Chipotle in This Intense Animation About Goose Down 'What the pluck?'

You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In…

October 29, 2014, 8:46 PM EDT

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