Critics say the chain's first U.K. work from agency Mother could almost be a PETA spot.
David Griner is a longtime writer and editor at Adweek.
David Griner is an Adweek editor and director of digital initiatives. He's been covering agencies, creativity, technology and marketing innovation for more than a decade and is host of Adweek's podcast,
"Agencies are not vending machines. You cannot throw in a few dollars and expect good creative to come out."
Solid advice from some of today's top minds in marketing in media, including Ira Glass and Airbnb's Rachel Holbrook.
Reserved for the most forward-thinking marketing work, the Titanium Lions this year went to campaigns that generate energy and intensity, not sympathy.
Praised for being 'quiet in its strength', the small statue that became a global phenomenon has won top honors in Titanium, PR, Outdoor and Glass.
The need for a more diverse ad industry is a key theme at each Cannes Lions, and when it comes to making actual headway, agency recruiters are on the front lines.
'It felt like a bunch of senior people had climbed a ladder that they were then pulling up behind themselves.'