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David Griner

Ad of the Day: Everyday Moments Go From Boring to Badass With This U.K. Energy Drink

Lucozade and Grey help 'find your flow'

No matter how menial the task, there's a unique joy in looking smooth as hell while doing it. (Just ask this guy, if you can figure out who he is.) U.K. energy…

Mashable Just Learned a Basic Rule of Twitter: Cross William Shatner at Your Own Risk

The first rule of tweeting about William Shatner is to assume your tweet will be read by William Shatner. Which is great, unless he's not happy with what he reads. (Trust…

Victoria Taylor Reflects on Her Time at Reddit and Life at the Center of a Media Maelstrom

After 2,500 AMAs, she believes 'everyone's a celebrity'

When Reddit's long-simmering user frustrations boiled over into full-blown revolt last month, Victoria Taylor quickly and unintentionally became the rebellion's most celebrated martyr. Best known for coordinating the site's popular Ask…

Hey Developers, Unlike HP, Betabrand Doesn't Give a Crap What You Wear

If you've got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you. HP took some heat this week for reportedly telling enterprise…

Hotels.com Buried a Giveaway in the Fine Print of a TV Ad to Reward People Who Paused It

Aired for a week, but not on YouTube

Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys. For example, earlier this summer the booking site…

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's Creative…

Who Are Today's Creative Icons, and How Do They Inspire You? Join #AdweekChat to Discuss

Twitter chat begins at 2 p.m. ET today

True creativity often feels like it's in short supply, even in advertising. But there are plenty of inspirational talents out there, if you know where to look. To help you find…

10 Digital Innovators Who Are Defining Creativity in a Tech-Fueled World

Inventing the future of science, software and storytelling

The only thing more impressive than the seemingly limitless world we live in now is what's just around the corner. Innovation is exploding across every industry, and ideas that once…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

10 Celebrities and Influencers Who Infuse Pop Culture With Intellect and Creativity

They make us laugh, think and wonder what's next

Pop culture may always feel shallow and image-obsessed, but if you look past the reality shows and pre-fab pablum, it becomes clear we're actually in a golden age of creativity.…

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