With the implementation of the General Data Protection Regulation (GDPR), a strict privacy law drafted and passed by the EU in 2018, many brands across the world faced new challenges in discovering what was needed to better ensure data and consumer privacy. Adhering to the new GDPR regulations requires a strong understanding of privacy and security standards and best practices, and an investment in privacy tools and services to mitigate risks. GDPR has also altered the marketing and advertising landscape, affecting both small businesses and industry giants. Adweek's GDPR section focuses on many of these stories, showcasing how top brands and various industry professionals are adapting to GDPR and what changes have been made to appease regulators and consumers who are more concerned with data privacy than ever before.

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Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus

Data regulation will impact marketers' data collection and measurement strategies.

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Irish Data Protection Commission Fines Meta Again

This one, roughly $275 million, was for the exposure of personal data from more than 530 million Facebook users.

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If Brands Want Web3 to Be Safe, They Need to Build It That Way

The next iteration of the internet will only protect brands, and consumers, if it’s designed with ethics in mind.

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IAB Europe Considers Legal Action After Fine for Breaching GDPR Rules

The digital marketing body has been ordered to pay $283,000 by the Belgian DPA.

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Stop Stalking Consumers and Earn Their Attention Instead

There is now a clear line that cannot be crossed with privacy.

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‘The Balkanization of the Internet’: Amazon, Google and Twitter on Privacy Laws

At CES 2021, executives discussed the future of online consumer protection.

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New York Senator Proposes a Federal ‘Data Protection Agency’

Sen. Kirsten Gillibrand, a Democrat, wants to create a new federal agency to enforce federal privacy laws and investigate tech companies.

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As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Regulators have been forced to push back against some industry giants.

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Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape

Though some aren’t taking it seriously, it’s not worth underestimating.

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As CCPA’s Deadline Looms, Tech and Media Brace for Another GDPR

A preemptive federal law by 2020 seems unlikely, making CCPA readiness the industry's No. 1 priority.

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Look Past GDPR Into Data Privacy Rules on a State-by-State Basis

Regulation on a local level will set the standard in the U.S.

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3 Ways Marketers Can Deliver Experiential Privacy in the Age of GDPR

It'll provide consumers a sense of control and security.

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As Businesses Prep for California’s Data Privacy Law, They’re Also Fighting to Change It

The California Consumer Protection Act doesn’t go into effect until 2020, but that doesn’t mean the 10,000-word law won't be debated this year.

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4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.