Unstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of Gen AI
Of 900 marketers, 78% said their organizations lack any form of AI-focused education or training.
This Gaming Company Takes an Anti-AI Stance in Latest Ad
Bots have been purposefully introduced into mobile games, but transparent disclosures are lacking.
Whatever Happened to Interactive Audio Ads?
Brands are testing their potential, but who's listening?
Weekly Generative AI News and Top Stories
The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace.
Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models
Next year, agencies will put AI at the center of their strategies, and hold cos will productize it.
AI Watch for the Week of Oct. 23: Updates for the Latest in Generative AI News
Microsoft says AI investments are already paying off, and President Joe Biden is expected to sign an order to regulate AI in the government.
When It Comes to Martech, a Single Tool Is Never Enough
Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components
Can Chobani’s CMO Slash CPG Marketing Stereotypes?
'We're actually so much more than a yogurt company, and people don't know that.'
TechMagic Podcast: Gaming Takes Over The Sphere
Cathy Hackl and Lee Kebler pivot back to The Sphere in Las Vegas and its role in immersive experiences.
AI Watch Oct. 14-20: Weekly Updates in Generative AI News
Google argued that public content to train AI is legal, P&G launched internal gen AI tools.
TechMagic Podcast: Adobe’s Project Primrose and the State of the Gaming Industry
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space.
AI Watch: Weekly Updates for the Latest in Generative AI News
Agencies remain skeptical of gen AI, BBC blocks web crawlers from OpenAI and Common Crawl.
Publicis CEO Considers Return to Office Mandate and AI Investments Crucial Business Strategies
Sadoun expects employees spend three days in the office each week, effective Jan. 1.
Adobe Is Not Done With Its Generative AI Offerings
The program has generated more than 3 billion images since March.
Gen AI Skeptics: Ad Agencies Weary of Half-Baked AI Tools
Prompt engineering emerges as a new skill set that agency employees are trained on.