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Earlier this month, Publicis Groupe CEO Arthur Sadoun announced a controversial return-to-office (RTO) plan set to go into effect Jan. 1. It requires Publicis employees to work in the office three days a week and be present every Monday. Regardless of other agencies’ plans, Sadoun believes in-office work will be crucial to capturing more market share next year.
For its third quarter, Sadoun’s holding company reported better-than-expected financial results. Its 5.3% growth and $3.44 billion organic revenue are positive, considering the economic headwinds slowing advertising growth overall.