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In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google.
However, as agencies delve deeper into the practicalities of existing generative AI tools, a growing sense of skepticism is taking hold based on frustrations with where the tools still need to improve, as well as a worrying homogenization of work that uses AI, tempering the mass excitement of the tech, according to eight agencies.
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