Alexa Is More Likely to Recommend Amazon Prime Products, According to New Research
New research suggests Amazon uses Prime eligibility when recommending products via Alexa.
IBM Names New CMO for Watson to Lead Branding for AI and Cloud Computing
Michael Mendenhall's previous stops include Flex, SanDisk and HP.
Adobe Is Launching AI-Powered Voice Analytics
Adobe is using artificial intelligence to understand how people are using voice tools created by advertisers and media companies.
Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa
360i's finding underscores the power of online search.
Royal Caribbean Built Waterproof Snapchat Spectacles for Underwater Exploring, and We Tried Them Out
The brand's mask aims to open up a new kind of exploration for the social generation.
Periscope Will Now Let Viewers Buy Hearts to Send to Broadcasters
Content creators will be able to trade in Super Hearts for real money.
Will Lady Gaga’s Drones Win a Lion? Intel Explains How It Pulled Off Its Fantastical Super Bowl Stunt
The company's cutting-edge work is up for two awards this week.
This Cannes Lions Chatbot Will Help You Get Around or Get Over Your Hangover
A bot for Facebook Messenger is meant to help attendees at the annual Cannes Lions festival in France.
AI Is Leaping From Hype to Reality, and Marketers Are Reaping the Benefits
Salesforce data scientist Leslie Fine points out that AI will redefine what marketing and creativity mean as the customer journey is increasingly informed by machine learning.
Apple’s Next Version of Safari Will Block Desktop Ad Tracking and Autoplay Videos
Along with introducing a way to block ad tracking, Apple made major announcements related to its augmented reality, virtual reality and voice assistant efforts.
