Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles

Snap's high-tech sunglasses show creative potential.

Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality

The tech giant is pushing AR marketing to the forefront.

How AI Is Transforming the Shopping Experience Based on the Images Consumers Look at Online

Retailers from West Elm to Burberry are adding artificial intelligence to their marketing strategies.

Future of Retail? Nike’s Cool New Toy Lets You Design and Print Custom Sneakers in an Hour

W+K's The Lodge experiments with AR, object tracking and projection.

This Burgeoning Vending Machine Startup Is Trying to Redefine Out-of-Home Digital Ads

It's getting to scale on college campuses.

IBM Is Curating Content Powered by Watson’s Artificial Intelligence for the U.S. Open

The company is debuting Watson Media during this year's tournament.

KFC Created a Wacky, Creepy Virtual-Reality Escape Game to Train New Cooks

The voice of Colonel Sanders talks players through the steps of making KFC chicken.

With Samsung’s Bixby Rolling Out Globally, a Voice Assistant Branding War May Be Afoot

Siri and Alexa are already there waiting.

Mobile Payment Company Square Just Opened Its First Brick-and-Mortar Store

The New York City location is for sales and customer service.

Google Is Teaming Up With Walmart to Take on Amazon in Voice-Activated Ecommerce

Also includes intriguing data play.