Read the latest ad tech news. Find insights from our trusted team at Adweek on the advertising trends most impacting the ad tech industry.

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Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

The Oxford academic found a stimulating complexity in both worlds.

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Why More Publishers Aren’t Transacting on Attention … Yet

Marketers can use guarantees strategically to avoid ad fraud.

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Progressive Marketers Are Tracking a New Metric: Share of Model

Measuring how large language models like ChatGPT perceive your brand will become essential.

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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.

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How Attention-Guaranteed Media Buys Will Impact the Industry

OMD and Playground xyz leaders offer perspectives on the attention economy.

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Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes

OpenAI's Sora has agencies bracing for yet another AI disruption.

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People Want to Know When AI Is Used in Ads, Research Confirms

A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.

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SMBs Still Cautious Advertising on X Despite Lower CPMs

Despite lower CPMs, SMBs hesitate to advertise on X.

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How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual

Dotdash Meredith's contextual solution,D/Cipher, launched in May, knits together insights from its 48 brands.

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Pereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups

Agency Pereira O’Dell launched Silverside AI in San Francisco, connecting AI startups with brands.

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Tech Leaders’ Quotes From the Contentious Child Safety Senate Hearing

Top quotes from execs from Meta, TikTok, X and others at Congress over child safety concerns.

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Q&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise

Ex-Carat CEO Doug Ray founded an eponymous advisory amid the rise of the so-called fractional CMO.

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Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl

While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .

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The 2024 Ad-Tech Battleground: Identity and Politics

It is essential that these disparate efforts are unified under a common vision and framework.

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CES 2024 and Eureka Park Unveiled Tomorrow’s Neatest Trends in Consumer Tech

These pioneering products, still in their infancy, serve as crucial indicators of evolving consumer preferences.