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Ad of the Day: Nike's 5-Minute Animated World Cup Film Has Humans Everywhere Cheering Attack of the clones

Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, though, as it was busy…

June 9, 2014, 1:47 PM EDT

Which World Cup Sponsors Are Resonating With Fans? Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

June 9, 2014, 8:25 AM EDT

Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad? Neymar Jr. and a galaxy of other stars

Good lord, Beats by Dre is getting great at sports commercials. We wrote at length last month about how the music company and ad agency R/GA have teamed up to make…

June 5, 2014, 1:05 PM EDT

Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and They're Real World Cup wonders

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars…

June 4, 2014, 2:15 PM EDT

YouTube Supports Gay Athletes in Star-Studded Ad for LGBT Pride Month 72andSunny spot is themed #ProudToPlay

Jason Collins. Michael Sam. Robbie Rogers. It's been an eventful couple of years for athletes coming out publicly in professional sports. And now, YouTube, a longtime supporter of gay rights,…

June 3, 2014, 1:50 PM EDT

Nike Inches in on Adidas’ World Cup Social Turf Still time to win the chatter game

Nike is not a sponsor of next week’s coveted World Cup, but exclusive data from Globe Runner reveals that the brand is catching up to Adidas’ official stake via social…

June 2, 2014, 2:57 PM EDT

Ad of the Day: Chilean Miners Star in Year's Most Electrifying World Cup Spot Pep talk about the Group of Death

Less than a month after the 2010 World Cup wrapped up, a major mining accident in Chile made headlines around the world, as 33 miners were trapped by a cave-in.…

June 2, 2014, 11:13 AM EDT

ESPN Celebrates the Weird, Wonderful Time Warp That Happens During the World Cup Day or night, you're on Brazil time

We're only 16 days away from the start of the World Cup. And ESPN—which will present all 64 matches of the quadrennial tournament across the ESPN, ESPN2 and ABC networks—released…

May 27, 2014, 3:52 PM EDT

Ad of the Day: Messi Isn't Sleeping Well as Adidas Counts Down to the World Cup Pressure brings uneasy dreams for the Argentine star

The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel…

May 27, 2014, 12:13 PM EDT

French Dad Hates His Family but Loves Football in Citröen's New Ad Wakey wakey, Rip Van Wanker

When you wake up looking like Jim Morrison and Brian Wilson's weird soccer hooligan man-baby, you've slept too long. You might want to get up, dust off the cobwebs and…

May 15, 2014, 1:21 PM EDT

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