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Robinson Cano's Aura Speaks for Him in First Spot for the Seattle Mariners Ex-Yankee eases into storied ad tradition

The Seattle Mariners considered Robinson Cano to be a heavenly catch this off-season, and there's a divine aura about him in the team's first ad with its $240 million second…

March 12, 2014, 11:08 AM EDT

Tennis Gets Quirky in USTA's New Ads From the Director of Napoleon Dynamite Jared Hess helms 'Tennis Makes You' campaign

Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible. The United States Tennis Association doesn't skimp…

March 6, 2014, 4:38 PM EST

Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of Nascar Boys and girls, start your engines

IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar…

March 4, 2014, 9:08 AM EST

There Is Frying in Baseball, as Phillies Triple-A Team Unveils New Bacon Logo IronPigs ready for sizzling season

Bacon is everywhere. (No, not Kevin Bacon.) And it seems everyone loves it—even pigs! It's so great, it once helped a man negotiate his way across the nation dealing exclusively…

February 26, 2014, 9:07 AM EST

Meet the Superhuman Moms in P&G's Stirring Ad for the 2014 Paralympics Raising 'the world's toughest kids'

Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play…

February 24, 2014, 11:14 AM EST

This Agency Keeps Collecting Hits in Seattle Copacino + Fujikado is 'more of a Cal Ripken than a Reggie Jackson'

Specs Who From left, Jim Copacino, co-founder and ecd; Betti Fujikado, co-founder and director of account management; Tim O’Mara, director of engagement strategy; Brandy O’Briant, managing director; and Mike Hayward, creative…

February 20, 2014, 6:49 AM EST

Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky Liberty Mutual tells Heidi Kloser's story

Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics…

February 19, 2014, 3:03 PM EST

Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics Kids, sure, but grownups too?

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes…

February 19, 2014, 2:19 PM EST

Gatorade and Dwyane Wade Give High School Basketball Team the Surprise of a Lifetime Riverdale Rebels rewarded

We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip…

February 19, 2014, 10:45 AM EST

Selling Exercise Equipment: Always a Heavy Lift The rise of exertainment

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine…

February 6, 2014, 6:27 AM EST

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