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Ad of the Day: Dick's Sporting Goods Scores With Another Dramatic Salute to Everyday Athletes Seizing the moment

Like the everyday athletes it profiles, Dick's Sporting Goods remains a bit of an unsung hero in the sports marketing world. But that continues to change, thanks to its consistently…

July 21, 2014, 1:17 PM EDT

Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter Jordan Brand's round of respect for a retiring legend

Respect. That’s what Derek Jeter of the New York Yankees is about. Everyone from Tiger Woods and Michael Jordan to Yankee haters tip their caps to Jeter in an epic…

July 14, 2014, 8:30 AM EDT

Major League Soccer Is Using World Cup Fever to Score New Fans CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

July 13, 2014, 7:56 PM EDT

LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.…

July 11, 2014, 3:45 PM EDT

NFL Exec Says Wearables Could Crack Second-Screen Advertising But will brands buy in?

In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field tablets for its 32 teams. Even though some…

July 11, 2014, 1:25 PM EDT

German Radio Station Sums Up the Destruction of Brazil in This Simple 9-Second Ad Adding more insult to injury

Just when we thought we'd seen enough reaction to Germany's shellacking of Brazil in Tuesday's World Cup match, here is German radio station Radio Bayern 3 with a concise metaphorical…

July 9, 2014, 12:43 PM EDT

Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter Broke sports record with 35.6 million tweets

Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most…

July 9, 2014, 11:43 AM EDT

Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game There's no waffling in football

Leave it to brands to jump on Twitter and show their patriotism and support of American footballers today. The USA is playing Belgium at 4 p.m. ET in the World…

July 1, 2014, 1:37 PM EDT

This ESPN Ad Will Get You Even More Pumped Up for Today's USA-Belgium Match Bruised and bloodied, not beaten

You may have heard there's a little soccer match being played today. In honor of that game—USA versus Belgium, for those who have somehow avoided World Cup news (to which…

July 1, 2014, 12:51 PM EDT

Nike's World Cup Triumphs Summed Up in One Infographic Swoosh scores big with video marketing

While competitor Adidas has had its hands full with Luis Suarez's biting incident in the World Cup, Nike seems be enjoying a clean run of global marketing success during the…

June 27, 2014, 2:14 PM EDT

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