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Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies

They make game day 'awesomer'

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably…

These Are the NFL's 7 Social Branding MVPs

Athletes’ performance online almost as important as on the field

The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a…

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt

Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

Houston Astros' Spoof of Viral Shopping Mall Ad Is Almost as Bad as the Team's Record

Mitts and hats and mitts and hats!

When you have a .420 winning percentage, you come up with creative ways to put butts in seats. And Houston Astros pitchers Dallas Keuchel and Collin McHugh certainly didn't balk…

Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade

Rob Belushi co-stars in 'Sweat it to get it'

Gatorade must think its customer base is too big, as the brand's new ad campaign from TBWA\Chiat\Day shows people in a convenience store being denied the sports beverage unless they're…

Adidas Vows to Outsprint Nike in Ad Race

German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

Nike Salutes Paul George in Powerful Ad a Week After His Horrific Injury

'The best is next,' says W+K

Nike has a habit of picking its players up—with tribute ads—after major injuries. The brand did so with Kobe Bryant in 2013, and it has now released the inspiring ad…

Jason Sudeikis Hilariously Returns as the World's Worst Soccer Coach for NBC Sports

With help from Tim Howard

It was this time last year that we first met Ted Lasso, an American football coach (played by Jason Sudeikis) hired to manage London's Tottenham Hotspur Football Club—and manage it…

Scottie Pippen Says He's the Greatest Chicago Bull Ever in Foot Locker Ad

Tall guy, short memory

Michael Jordan's Hanes must be in a twist now that Scottie Pippen has proclaimed himself the greatest player in Chicago Bulls history in this Foot Locker commercial. Pippen's cheeky claim comes…

The San Francisco 49ers Spent Roughly $125 Million on the Technology System at Their New Stadium

Massive WiFi system

Fans of the San Francisco 49ers have a whole new reason to attend games with smartphones in hand. The NFL team’s newly opened home, Levi’s Stadium, has been equipped with…

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