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Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game There's no waffling in football

Leave it to brands to jump on Twitter and show their patriotism and support of American footballers today. The USA is playing Belgium at 4 p.m. ET in the World…

July 1, 2014, 1:37 PM EDT

This ESPN Ad Will Get You Even More Pumped Up for Today's USA-Belgium Match Bruised and bloodied, not beaten

You may have heard there's a little soccer match being played today. In honor of that game—USA versus Belgium, for those who have somehow avoided World Cup news (to which…

July 1, 2014, 12:51 PM EDT

Nike's World Cup Triumphs Summed Up in One Infographic Swoosh scores big with video marketing

While competitor Adidas has had its hands full with Luis Suarez's biting incident in the World Cup, Nike seems be enjoying a clean run of global marketing success during the…

June 27, 2014, 2:14 PM EDT

2014's Bleakest World Cup Ad Is Full of Cheering but Will Leave You Devastated Chilling PSA from England

We've talked a lot about the connection people feel for their respective teams during the World Cup, and the advertising that celebrates it. But this haunting PSA reminds us that…

June 25, 2014, 12:41 PM EDT

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad EA Sports gives soccer star a bathrobe and a PlayStation

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports. Instead of participating in the world's…

June 19, 2014, 3:04 AM EDT

San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program Plans for more digital in-stadium activations

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today. Fans rack up points—or…

June 17, 2014, 5:27 PM EDT

McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry Diego Luna directs sweet spot

You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though…

June 11, 2014, 10:25 AM EDT

Brilliant Ad Protesting the Redskins Nickname Airs During the NBA Finals Evocative, soulful, unsparing

Miami stumbled in Game 3 of the NBA Finals, but a Native American tribe turned up the heat. The Yocha Dehe Wintun Nation of California ran a 60-second spot protesting…

June 11, 2014, 8:48 AM EDT

Ad of the Day: Hashflags Raised, Twitter Storms Brazil for the World Cup GSP spot heralds digital goodie bag

Twitter is doing plenty of digital activations around the World Cup, and now it's done a good old-fashioned video to get you pumped up as well. The spot, from Goodby, Silverstein…

June 10, 2014, 2:11 PM EDT

Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun Not everything has to be epic

Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds…

June 10, 2014, 10:19 AM EDT

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