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TV Takes the Gold in Q3 Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

December 17, 2012, 5:40 PM EST

Nielsen: Broadcast Ad Spend Zooms in Q3 Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

December 12, 2012, 10:00 AM EST

Romney's Guy: No Apologies Mitt's creative director Jim Ferguson on the thrills of being on the campaign trail

Jim Ferguson has a newfound appreciation for the rigors of presidential politics, having just spent a year as a full-time creative director on Mitt Romney’s campaign. Along the way, the…

November 20, 2012, 12:02 AM EST

The Rebranding of Occupy Wall Street Goodwill networking after Sandy changes public perception

The loss of loved ones and property in the wake of Hurricane Sandy is an undeniable nightmare for countless people. But as seen in the political realm during the last…

November 16, 2012, 4:23 PM EST

Decision 2012: The Good, the Bad and the Funny While Twitter roared, the election spotlight remained on TV

In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President…

November 7, 2012, 2:23 PM EST

In Late Push, Candidates Target Big Ten Network Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

November 5, 2012, 4:52 PM EST

Obama's Twitter Bid on Election Eve 44's advocates buy up Promoted Trend and multiple Promoted Tweets

Who wins tomorrow seems to be anyone’s guess, as predictions are all over the electoral map. Advocates for 44’s re-election appear to have a firm grip on Twitter ads on…

November 5, 2012, 4:45 PM EST

Information Diet: Chuck Todd NBC's chief White House correspondent taps into Twitter, downloads newspapers on his iPad

Specs Age 40 Accomplishments NBC News political director and chief White House correspondent; host of The Daily Rundown on MSNBC Base Washington, D.C. What’s the first information you consume in the morning? I wake up somewhere…

November 2, 2012, 7:35 AM EDT

TV Political Files Disappoint Public Interest Groups Files were key to track spending by PACs

When the Federal Communications Commission required TV stations in the top 50 markets to move their political disclosure files online just in time for the election, public interest groups were…

October 26, 2012, 3:05 PM EDT

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