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Sweden Designs the First Summer Festival Poster You Can Climb On 3-D installation was photographed from 100 feet up

Snask, an agency in Stockholm, made a huge 3-D poster for this year's Malmö Festival, which is essentially a massive street fair that runs through the second half of August.…

July 7, 2014, 2:13 PM EDT

Next Up in Useful Outdoor Ads: Billboards That House the Homeless? Design firm maps out a plan

Outdoor ads have been physically demonstrating a commitment to environmental causes for a while. Here's a project that aims to make a difference in a social issue. Design Develop, an architectural…

July 1, 2014, 8:17 AM EDT

Sobieski Vodka Keeps Telling It Like It Is in Outdoor Ads Attitude in old OOH spaces

When Sobieski's "Truth in Vodka" campaign began seven years ago, it skewered pomposity in the category. Since then, the effort has broadened to call out nonsense in any realm—and amen…

June 23, 2014, 1:41 PM EDT

Whybin\TBWA Cashes In With Outdoor Grand Prix for Fabulous GAYTMs DDB, Grey take gold for the U.S.

CANNES, France—A colorful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest here tonight. The campaign, done for ANZ Bank's…

June 17, 2014, 3:30 PM EDT

Purell and TNT Ads Remind You That Hand Sanitizer Is Good in a Global Pandemic Don't be among the 80% dead

Gas masks might imply that something stinks, but that's probably not the intended message of Mono's Grand Central Terminal takeover this week promoting Michael Bay's TNT series The Last Ship.…

June 17, 2014, 3:46 AM EDT

OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards Interlude takes gold for Bob Dylan video

CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight…

June 16, 2014, 3:30 PM EDT

Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins Another outdoor ad that actually helps the outdoors

Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard made of vetiver, a…

June 4, 2014, 9:51 AM EDT

Drunk People Passed Out in Japan Get Turned Into PSA Billboards While They Sleep Ambushed as a warning to others

Next time you're out at a bar tying one on, you might want to reconsider your choices—if you happen to be drinking in Japan.  Two agencies, Ogilvy & Mather and Geometry…

May 29, 2014, 12:53 PM EDT

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

May 22, 2014, 9:46 AM EDT

Man Puts Up Billboards All Over L.A. Telling Celebrities to Stop Getting Divorced Tired of the bad example

Upset about his daughter's divorce, and convinced she was influenced by the stellar example our celebrities are setting in that regard, J. Robert Butler bought some billboards. The founder and president…

May 16, 2014, 3:48 PM EDT

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