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Advertising & Branding

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Out Of Home

'Metro' Newspaper Hides Mobile Edition in Tiny Newsboxes Another big idea in a small package

Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made…

May 23 2012

Mexican Congressional Candidate Goes Topless on Billboards (SFW) Natalia Juarez attempts a 'different and cheerful' campaign

A congressional candidate in Mexico is spicing up her campaign for office by going topless on billboards with six other female members of the Party of the Democratic Revolution. "Dare…

May 23 2012

Outdoor Ads for Axe Visible Only If You're Wearing Sunglasses Plot of 'They Live' lives!

A new Australian campaign for Lynx/Axe's grody deodorant consists of LED screens that host raunchy videos which can be seen only with polarized sunglasses. Of course, the entire AdFreak staff…

May 22 2012

Febreze Freshens Up Any Old Shipping Container That Smells Like Fish Blindfolded people think they're at Grandma's

Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which…

May 21 2012

Scotch-Brite's Offer to Diners: Instead of Paying the Bill, Wash the Dishes Kind of defeats the purpose, doesn't it?

Many's the night I've lain awake wondering how to sell more sponges to hipsters in Brazil. Grey 141 addresses this concern for Scotch-Brite, introducing the brand to twenty-somethings at various…

May 21 2012

Ad Creep Hits the Water With Floating Billboards on Lakes Inflatable placards being tested in Seattle

Only an ad executive would look out on Lake Washington in Seattle and realize, as he drove away, that "there were no billboards." And then decide to put 14-foot-tall inflatable…

May 21 2012

Paris Subway Stop, Long Deserted, Hosts Eerie 'Prometheus' Ad Installation Riders see ghostly visions as they pass

Plenty of subway stations look like they belong in a horror movie, but this Paris promotion for Ridley Scott's Alien prequel Prometheus takes the concept to the extreme, setting up…

May 18 2012

Land Rover's Survival Guide: You Can Eat It in Case of Emergency Glove-box books get even more useful

Automakers are getting ever more inventive with the literature they package with new vehicles. In the U.K., we saw the guide to Britain's tiny roads that came free with Volkswagen's…

May 17 2012

Call Your Doctor If This 'Workaholics' Billboard Lasts More Than 4 Hours Comedy Central erects another phallic ad

Comedy Central's "Fully Torqued" phallic billboard on Hollywood's Sunset Boulevard touting the new season of its Workaholics sitcom is awfully silly. TMZ claiming that its coverage of the sign is…

May 17 2012

Guinness Turns a Submarine Into a Branded Underwater Bar Contest winner parties at the bottom of the ocean

What shall we do with the drunken sailor? Sign him up for a tour of duty on the Guinness submarine! The vessel comes complete with a "deep-sea bar" and Austin…

May 16 2012

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