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Advertising & Branding

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Out Of Home

How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

OOH gets contagious

This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São…

This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

Get a little closer to those bedroom products

Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests…

This Outdoor Ad in Moscow Hides From the Police When It Sees Them Coming

How to go undetected when selling illicit food

Last summer, Russia imposed a full embargo on food imports from the European Union (as well as the U.S.) in retaliation for sanctions over Ukraine. This left authentic European food…

Media Companies Take It on the Chin, Donating Ad Space for Red Nose Day

Outfront Media donates 3D billboards

More than 30 media outlets have donated ad space for an initiative to combat childhood poverty, culminating in a three-hour Red Nose Day "fun-raiser" on NBC. Julia Roberts, Will Ferrell, Jennifer…

Marilyn Monroe's Dress Blows Around on These New York Subway Ads as Trains Arrive

Lifetime promos echo famous Swedish campaign

Lifetime has brought a neat out-of-home advertising trick to the U.S. for the first time to promote its upcoming miniseries The Secret Life of Marilyn Monroe, starring Kelli Garner. Garner began…

National CineMedia Sees the Future of Advertising at the Movies

Moviegoers can't skip ads

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for…

Cold Drinks Give the Women on These Bar Coasters Sudden Cuts and Bruises

Japanese fight alcohol-fueled violence

A new Japanese campaign aims to combat domestic violence in the country with inventive coasters that hope to tame excessive drinking, which can contribute to the problem. Yaocho, a bar chain,…

Sonic's 3-D Slushes Named the Year's Best Billboard Campaign at 2015 Obies

Kenneth Cole, Seattle Aquarium work also honored

Adams Outdoor Advertising took home the Best Billboard Campaign award for its "Big Slushes" ads for Sonic Drive-In at the Outdoor Advertising Association of America's Obie Awards on Tuesday night.…

Outdoor Ad Company Gets CMOs' Attention by Putting Their Faces on Mysterious Billboards

Without their permission

Here's an odd little case study from outdoor ad company JCDecaux and BBDO Belgium. Frustrated that client marketing directors weren't showing up to its business presentations, JCDecaux got personal with them—by…

Ad of the Day: This Publisher Makes Books You Can Plant and Grow Back Into Trees

FCB gives back to nature

Normally, books come from trees. This particular volume reverses that process. FCB Buenos Aires and children's publisher Pequeno Editor created Tree Book Tree, a program that involved making handsome, hand-stitched books…

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