Advertising & Branding


Out Of Home

Classic Disney Characters Shadow Shoppers in This Delightful Mall Stunt Family-friendly fun from Disney Parks

What would you do if you were walking through a well-lit shopping mall and your shadow suddenly turned into Donald Duck? It might be enough to strike panic into the…

March 2, 2015, 9:28 AM EST

Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth McCann takes tequila to new heights

Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone…

February 27, 2015, 12:14 PM EST

Bleak Billboards in London Tell Sad Stories of People Priced Out of the City Research project collects data on changing face of the capital

Bleak black-and-white digital billboards in London (one in Holborn and one in Aldgate) are telling the sad stories of people priced out of London as the city continues to change.…

February 26, 2015, 8:12 AM EST

This Pizza Brand's Outdoor Ads Are Hard to Notice, and That's the Point Near invisibility is a virtue for Daiya Foods

Making out-of-home ads that are hard for people to see sounds like a terrible idea. But Daiya Foods does just that with clever ad placements in a new campaign that…

February 17, 2015, 3:55 PM EST

An Ad Agency Punked Kanye West From Its Offices During Last Night's Flatiron Show Targeted out-of-home from PNYC

Kanye West held an outdoor concert in front of the Flatiron Building in New York on Thursday night, but not everyone was completely welcoming. In fact, Partners + Napier's NYC…

February 13, 2015, 2:26 PM EST

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together Luckily, there's help

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that…

February 11, 2015, 1:01 PM EST

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

February 11, 2015, 12:00 AM EST

An Egg McMuffin Rises With the Sun on This Tasty McDonald's Billboard Heavenly inspiration at Cossette

You probably remember McDonald's famous, Grand Clio-winning sundial billboard, created by Leo Burnett almost a decade ago, which used the sun's shadows to suggest what you should be eating and…

February 6, 2015, 11:49 AM EST

Giant Polar Bear on the Loose That Frightened London Today Turns Out to Be an Ad Great stunt for a TV show

New York was supposed to be the city dealing with a scary winter visitor on Tuesday, but instead it was London that was thrown off-kilter—by a giant polar bear wandering…

January 27, 2015, 2:59 PM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST