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This Probably Isn't the Billboard the Westboro Baptist Church Wanted in Its Hometown Oh well, it's up now

The award for best trolling billboard this week goes to this impressive display in Topeka, Kan., which just so happens to be the hometown of the not exceedingly gay-friendly Westboro…

September 11, 2014, 4:02 PM EDT

Corona Brings Glorious Sunshine to a Shaded Patio in Clever Outdoor Stunt Beer brand sees the light in Toronto

The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video to see how the brand brought extra hours…

September 8, 2014, 1:24 PM EDT

Everyone Can Stop Making Billboards, Because These Guys Made One Entirely Out of Cake Having your ad, and eating it too

The greatest idea for a billboard has been realized: one made entirely of cake. Actually, 13,360 cakes. British confectionery brand Mr. Kipling and agency JWT London are the geniuses responsible for…

September 5, 2014, 9:37 AM EDT

Why Esurance Quickly Took Down This Billboard, Even Though It Looks Fine From a distance, there was a problem

Esurance learned a fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance. The Chicago board above, which carries the seemingly…

September 4, 2014, 3:04 PM EDT

Outdoor Ad Makes People Think They're About to Be Destroyed by a Tornado Mayhem comes to Sydney

You're trudging down a busy sidewalk, minding your own business, when suddenly the sky is torn apart by lightning, cars and lampposts are hurled across the street by the wind,…

September 4, 2014, 10:39 AM EDT

Bud Light Bumps Into One Big Problem With Its Secret Party Town: the Residents Lessons in reality marketing from Crested Butte, Colo.

When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong? Well, a fair amount, as it turns out—most of it…

September 3, 2014, 2:19 PM EDT

Eight O'Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends Pop-up store set for NYC

Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality. It's been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first…

August 29, 2014, 12:33 PM EDT

Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You Floor-to-door service is yours

Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally…

August 28, 2014, 1:08 PM EDT

How Do You Advertise to an Ad Agency? Put Up a Billboard Right Across the Street Small shop goes big near Ogilvy HQ

Here's one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop. Intridea, a D.C.-based product design and development consultancy,…

August 26, 2014, 2:13 PM EDT

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

August 26, 2014, 1:19 PM EDT

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