Advertising & Branding


Out Of Home

600 Fake Outdoor Ads in Paris Blast Corporate Sponsors of the COP21 Climate Talks

Brandalism stunt targets brands' hypocrisy

Couldn't make it to Dismaland before its rapid shut-down? That's OK. There's always Paris. Just in time for the COP21 Climate Conference, an organization called Brandalism has hijacked over 600 outdoor ad spaces in…

Slack Just Took Over 4 Cities With Its First Big, Extremely Bubbly Ad Campaign

OOH work is full of rainbows, kittens and ice cream

If you live in Minneapolis, Milwaukee, Cleveland or Charlotte, N.C., you're about to get a major dose of happy vibes, thanks to Slack's new effervescent outdoor ad campaign. The workplace communication…

Grocery Chain Reminds Shoppers to Check Their Melons in Cheeky Breast Cancer Stunt

Nesters Market's fruitful makeover

October was Breast Cancer Awareness Month, but that doesn't mean refraining from making breast puns until next fall. Up in Canada, the Nesters Market grocery chain is giving its melons…

8 People Are Being Abused for the Next 24 Hours on This 'Survival Billboard' in London

Who will be left standing in gaming stunt?

Xbox is celebrating the launch of Rise of the Tomb Raider in the U.K. by punishing eight Lara Croft fans with a sadistic stunt—forcing them to stand on a billboard…

How Johnsonville and Uber Got Grandmas in Little Car-Houses to Deliver Sausages in Chicago

Sausage Nonnas had a busy Sunday

If you saw three little houses screaming down the Dan Ryan expressway in Chicago on Sunday, being pulled by pickup trucks, with real Italian grandmas on board, ready to deliver…

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

Here’s How Much the Pentagon Paid Sports Teams for Military Tributes

'Paid patriotism' has cost taxpayers $6.8 million since 2012

You know the scene—a stadium full of 60,000 thankful fans gives a standing ovation as the Jumbotron shows members of the military, or an active-duty soldier shows up to surprise…

Asics Just Built the World's Biggest Selfie Stick, and It's 90 Feet Tall

Brand unveils its latest NYC marathon stunt

It's time for the New York City Marathon again, which means another cool stunt from Asics. The running shoe brand and its agency, Vitro—whose prior marathon campaigns have included a treadmill…

Delta Will Get Some Mets Fans to the World Series, by Boat

Superfans can sail to Citi Field

The Fall Classic makes its return to Queens tonight, when the New York Mets play the first World Series game at Citi Field, which opened in 2009. And Delta is…

KitKat's New Billboards Are Truly Touching: They Give You a Free Massage

Are you up for it?

Talk about a touchy-feely campaign! To promote KitKat's launch in Colombia, J. Walter Thompson and Mindshare installed 20 billboards in the capital city of Bogota. That may sound like a typical move,…