Advertisement

Advertising & Branding

:

Out Of Home

Sponsored By
BMW's Big Outdoor Driving Game Stuck in First Gear What's the real value to the brand?

People seem to like this South African effort for the BMW 1 Series that lets consumers play a racing game with cars projected on outdoor boards and buildings. Well, I'm…

February 01 2012

PETA Wings It With Save-the-Chickens Super Bowl Billboards Group counters with vegan recipes on website

Here is PETA's contribution to Super Bowl advertising—billboards asking you to pass on the chicken wings, and thus spare the chickens, on Super Bowl Sunday. Look at those cute little…

January 26 2012

GM Turns Car Windows Into Fantastical Digital Playgrounds No more 'Are we there yet?'

The past decade has seen remarkable strides in the field of making car trips less boring without forcing people to actually speak to each other. I thought built-in iPod docks…

January 24 2012

Tropicana Lights Up Trafalgar Square With Giant Pre-Dawn Sun A stunt six months in the making

Tropicana and art collective Greyworld felt compelled to erect a giant phony sun on Monday morning, in the wintry darkness preceding the real sunrise, in London's Trafalgar Square. The event,…

January 24 2012

New York Lottery Rolls Out New Campaign Powerball ticket prices double as jackpot grows

Win Powerball, and you can hire Cyndi Lauper to serve as your personal house musician. So says a 2012 New York Lottery campaign running under the new tagline, “Yeah, that kind…

January 24 2012

Ikea Builds, Furnishes Tiny Apartments in Paris Metro People living in the homes for a week

To demonstrate how well it can furnish even the smallest space, Ikea built a couple of tiny apartments in a Paris metro station for five volunteers to live in for…

January 13 2012

Billboard Protesting Distracting Billboards Is Itself Too Distracting Syracuse art project to be nixed

Syracuse University art students erected this saucy billboard as something of a symbolic gesture, but it's reportedly being taken down after drivers complained to the company that owns the space.…

January 09 2012

Domino's Mobile App Lets You Order Right Off a Billboard App uses augmented reality

Domino's and Blippar have created a mobile ordering app in Britain for hungry (and desperate) people with smartphones. The app interacts with billboards advertising the pizza chain's 555 deal. You…

January 05 2012

After 10 Years, Marquee Midtown Tunnel Billboard Gets a New Tenant British Airways gives way to Prudential

One marquee billboard location in New York City is shifting its attention from jet-setters to retirees. British Airways has owned the Midtown Tunnel billboard visible to commuters just as they…

January 03 2012

Adultery Website Endorses Newt Gingrich on Billboard Ashley Madison likes what it sees in the GOP candidate

Those of you lying awake at night next to complete strangers wondering who Ashley Madison, the dating site for married folks, would endorse for president—wonder no more. It's Newt Gingrich,…

December 22 2011

Advertisement