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More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

This Sloth Sings for a Good Cause: Saving Americans From Too Much Work Lip-syncing wildlife star in Costa Rica tourism pitch

Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign…

December 22, 2014, 3:24 PM EST

14 Brilliant Outdoor Ads That Rocked the Real World in 2014 Beautiful, subversive, playful and magical

As usual, many of this year's most inspired and delightful advertisements weren't found on TV, in print or online. They were found outside, where marketers played off the real world…

December 17, 2014, 6:57 AM EST

Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed Lie back and enjoy the show

The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position…

December 10, 2014, 3:11 PM EST

Is Vagueness Killing Advertising? Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

November 30, 2014, 11:36 PM EST

W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism Must be time to visit

Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S. Chainsaw sculptor J. Chester Armstrong carved the clock, made…

November 25, 2014, 1:45 PM EST

This Great Billboard for a Magic Festival Is Like Its Own Little Magic Show A mop with a mind of its own

Ever wonder what Harry Potter would do with an ad campaign? Have a look at this. The Quebec City Magic Festival wanted to make sure people noticed its billboard, so ad…

November 24, 2014, 12:35 PM EST

FCB's Giant Eco-Civic Project Would Create a South African Flag Visible From Space Economic driver and sustainable symbol of hope

FCB South Africa is running an idea up the flagpole. A really big idea. In fact, the idea is ginormous. And its main component is a South African flag so…

November 20, 2014, 10:44 AM EST

This Apple Store in London Looks Just Like a Regular Apple Store, Except It Sells Real Apples Borough Market's delightful stunt

Don't come looking for free WiFi. This Apple Store doesn't have it. That's because it sells real apples—the nontechnological kind. London's Borough Market, one of the oldest markets in the U.K., is…

November 18, 2014, 9:58 AM EST

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight Google is first to rent the 'jaw-dropping' space

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month. The billboard,…

November 17, 2014, 2:51 PM EST

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