Advertisement

Advertising & Branding

:

Out Of Home

Yahoo Is Streamlining Its Content in Hopes of Boosting Ailing Ad Business

Fewer verticals, more live video

Yahoo said today that its plan to streamline the company will allow it to "double down" on fewer content verticals, expand live video, and more aggressively tout its tech and…

Why Every Ad Space in This London Subway Station May Soon Have a Cat on It

A Kickstarter that wants a softer sell

It can be exhausting to travel by subway, especially when you work in advertising. Subways are home to some of the grabbiest, ugliest creative in all of existence, often in…

Sprint Turned a Wrecked Car Into a Mangled Emoji for This 'Don't Text and Drive' Sculpture

Artwork hits Miami

April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday. Titled "The Last Emoji," it was…

McDonald's Turns Placemats Into Little Music Production Stations Connected to Your Phone

TBWA introduces McTrax

Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a…

Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign

Hopes to cut through the chaos of travel

Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had…

Here Are the Year's 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards

From the baseball diamond to outer space

The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. Four agencies walked off with Best…

Lockheed Martin Rigged a School Bus With 'Group VR' to Take Kids on a Tour of Mars

McCann and Framestore go planet hopping in STEM campaign

A group of kids in Washington, D.C., thought they were taking an ordinary school-bus ride to the USA Science and Engineering Festival recently. But much to their surprise, they suddenly…

This Zika-Killing Billboard Lures Mosquitos With the Essence of Human Sweat and Breath

By expelling lactic acid and CO2

Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope…

This Pot Farmers Organization Wants You to Think Local When Lighting Up on 4/20

Proof that marijuana's gone legit

It was just a matter of time before the small-batch/local/craft product snobbery that ruined contemporary beer would spread to marijuana ... and it's not even fully legal yet!  That hasn't stopped…

Tribeca Film Festival Challenges Your Inner Thespian With a Karaoke Machine for Acting

Can you run the lines like a pro?

Do you enjoy faking orgasms in public places, or telling friends you see dead people? If so, New York City's Tribeca Film Festival has the ad campaign for you!  Created by…

Advertisement