Advertising & Branding
:Marketing
Thanks to director Tom Hooper’s casting of Josh Burrow—the swashbuckling stud who’s actually up to the role of playing a buccaneer—those new Anomaly spots for Captain Morgan have helped the…
Kevin Allen began his advertising career in account service but made his mark as a pitchman for McCann Erickson, helping win accounts such as Marriott, Lufthansa and, most famously, MasterCard.…
Twenty-two years ago, the government raised hackles in the food industry by requiring a “Nutrition Facts” label on packaged edibles. Now, regulators have a new target: lightbulbs. Starting this year,…
This might come as a surprise to any woman who’s tried to drag a man through the mall, but online, men are shopping more and at rates higher than before,…
Social media? For too many brands, it might feel more like anti-social media. It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever…
Some of the most imaginative, colorful figures in advertising, art, film and beyond gathered in Brooklyn’s Dumbo neighborhood to talk about making things. Adweek was on hand to watch them…
What, exactly, is YouTube selling? That’s the question on every buyer’s mind in the wake of the company’s “brandcast” presentation in New York a few weeks ago. It wants advertisers to…
How will you and GroupM global CEO Irwin Gotlieb divide responsibilities? It’s a straightforward division of labor. Irwin will concentrate on the big picture, the strategic future, questions as they…
Earlier this year, Facebook polled 1,000 users on what they were planning to buy as Mother’s Day gifts. Flowers topped the list, with jewelry tying clothing in the number-three spot.…
In 1955, the American Tobacco Co.’s Herbert Tareyton brand was attempting to adjust to changing tastes by touting its new, easy-drawing charcoal filter, a replacement for the older filters made…
