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Welch’s, QVC and Trident Are Among Sponsors for Arnold Schwarzenegger's Celebrity Apprentice

Only 3 brands remain from Donald Trump era

When the Celebrity Apprentice franchise returns to NBC on Jan. 2, it will have a new host (Arnold Schwarzenegger, stepping in for President-elect Donald Trump), a new name (The New…

FXX Promotes Simpsons 600 Marathon With Thanksgiving Imagery and Snapchat Filters

13-day event begins on Thursday

FXX wants to make sure you have plenty of "D'oh!" on hand this Thanksgiving. To promote its Simpsons 600 Marathon, which features the first 600 episodes of The Simpsons and kicks…

You Can Now Buy Fruit of the Loom's Ridiculous 'Professional Collection' Sweat Suits

Dress like a corporate cowboy or chief comfort officer

Fruit of the Loom really likes fake clothes. Last year, the brand and Crispin Porter + Bogusky made a limited-edition line of fleece sweat suits disguised as professional outfits such…

Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

iQ Media platform captures all media mentions

In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have…

Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

The Lego Movie and Marvel are perfect examples

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality. Rupert…

Documentary Follows an Agency Copywriter Into the Wild, With Only Client Products to Survive

Lee Kimball learns nature's brutality, and the true value of beer

Remember that time Roundhouse sent a copywriter into the wilderness for a week, with nothing but client brands to keep him alive? Well, the Portland, Ore., agency just released the…

This Remarkable VR Film About Going Blind Is Hailed as the Format's Most Empathetic Yet

The backstory of Notes on Blindness

This summer, the Sundance Film Festival hosted the premiere of Notes on Blindness. It's a film about John Hull, a theologian who spent 16 years chronicling his degenerative blindness in…

JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series

Celebrity entrepreneur Bill Rancic hosts the show

The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of…

WD-40 Makes Your Doors Extra Creaky (for a Change) With This Ingenious Halloween App

Trick your treaters with three spooky sounds

We would have loved to see the focus group on this.  You've probably used WD-40 to get creaking to stop. But what if you need those creaks for effect ... like,…

Shell's Music Video About Sustainable Energy Is Catchy as Hell. But Will Anyone Believe It?

Weighing the oil company's intentions against its actions

When you've been around 126 years or so, it's tough changing people's perceptions of who you are and what you stand for. But the easiest way of hacking into somebody's…

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