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This Week's Must Haves: a Super-Customizable Sensor That Tracks Pretty Much Anything

Plus, Martha Stewart-approved 3-D prints and a dock for your Apple Watch

Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting a customizable sensor that tracks everything from sleep patterns to steps, a leather pouch inspired…

Why Cuba’s Best Cigar Is Still Hot (Despite a 52-Year Embargo)

The full-flavored story of H. Upmann, JFK’s favorite smoke

It was Friday, Feb. 2, 1962, and President John F. Kennedy summoned his press secretary Pierre Salinger into his office for an urgent meeting. "I really need some help," said Kennedy. "What…

Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As…

Should Brands Book a .Sucks or .Porn Domain?

For some, it's a question of creativity, not caution

Could the new .sucks and .porn Web domain options be a public relations nightmare for brands? Should companies buy these new URLs to preempt pranksters? Should they even consider actually…

VIA Agency's Jam Sessions Inspire the Creative Spirit

Using playtime to foster better work

Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine The VIA Agency built a business by thinking…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

Janelle Monáe Is Building a Music Empire That Will Spark 'a Revolution in Your Head'

Her Wondaland label spotlights and empowers emerging artists

Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer's new venture with Sony Music Entertainment's Epic Records, is not merely a record label—it's a movement. Wondaland is "a…

Adweek and Clio Awards Form a Duet for Our Annual Music Issue

Partnership tuned to the evolving relationship between artistry and marketing

We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul. For me it happened with…

McDonald's Journey From 1940s California BBQ Joint to SXSW Sponsor

Wooing a new generation

In 1940, Richard and Maurice McDonald started a BBQ joint in San Bernardino, Calif. It took eight years for the rookie restaurant to develop its brand and switch focus exclusively…

This Chicago Shop Barters for Stakes in Small Brands, Gaining Business Smarts

But Schafer Condon Carter also loves making ads for the Cubs

Specs Who Managing partner, president David Selby (l.) and founding partner, CEO Tim Condon, with visiting pooch Charlie What Full-service agency Where Chicago Beyond creating ads for the likes of Land O'Lakes, ConAgra Foods…

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