Advertising & Branding
:Marketing
The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in…
Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at Kirshenbaum Bond &…
By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…
Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…
For every industry whose marketing has undergone a revolution over the years, it’s always amusing to find the relative handful for whom time seems to have stood still. Case in…
Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its…
If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…
Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market. The deal lets the No. 1 U.S. magazine publisher…
Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw.…
The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should…
