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Mattress Ads Wake Up to Human Sexuality Not so long ago, ads showing couples sharing a bed were taboo

The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in…

May 16, 2013, 6:42 AM EDT

Partners & Spade Helps Brands While Creating Its Own Creative studio for fashion and film

Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at Kirshenbaum Bond &…

May 16, 2013, 6:41 AM EDT

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

May 15, 2013, 6:22 AM EDT

The Ad Smackdown: Facebook Vs. Google Which brand turns people off?

Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…

May 13, 2013, 10:34 PM EDT

Marketers Promise to Make You a Muscle Man Decades worth of supplement strength claims

For every industry whose marketing has undergone a revolution over the years, it’s always amusing to find the relative handful for whom time seems to have stood still. Case in…

May 9, 2013, 7:01 AM EDT

Brands Are Giving Precious Ad Real Estate to Tumblr Like Facebook a few years ago

Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its…

May 6, 2013, 10:18 PM EDT

Faced With New Challenges, Retailers Seek Out Agencies JCPenney, Kmart and Staples among them

If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…

May 6, 2013, 10:17 PM EDT

Time Inc. and Sprint Team Up to Conquer Mobile Ads Marrying content with targeting

Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market. The deal lets the No. 1 U.S. magazine publisher…

May 5, 2013, 11:09 PM EDT

This Former Hedge Fund Analyst Wants to Launder Your Clothes DashLocker spreads in NYC

Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw.…

May 5, 2013, 11:07 PM EDT

How Bentley Blew Past Rolls Royce Returned to its roots

The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should…

May 2, 2013, 10:08 AM EDT

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