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Perspective: Hide That Thing Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

October 10, 2012, 6:43 AM EDT

Ikea 'Regrets' Airbrushing Women Out of Its Saudi Catalog Now you see her, now you don't

Click your way through Ikea's regular catalog and its Saudi catalog, and you will notice something odd: They removed all the women (though not the young girls) from the latter.…

October 2, 2012, 6:26 PM EDT

Great Direct Mail Piece Puts a Porsche in Your Driveway Sneaky move by Canadian auto dealer

Usually, when someone sneaks up to a rich guy's house and drives off with a Porsche, it's a reason to call the police. This time, it might be a reason…

July 27, 2012, 8:11 AM EDT

Catalina: Marketers Waste Millions on Wooing Demos Consumer data will render sex- and age-based targeting obsolete

Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising…

July 17, 2012, 9:03 PM EDT

Road Warriors Even in the era of Facebook and Twitter, nothing drives brand awareness like a custom set of wheels

Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…

April 18, 2012, 5:56 AM EDT

Portrait: Carrot Creative Brooklyn and the UAE may be worlds apart, but this Dumbo-based shop speaks the common language of social media

Specs Who (l.-r.) Mike Germano, CEO; Chris Petescia, chief product officer; Darryl Ohrt; executive creative director; Kyle MacDonald, chief technology officer  What Full-service social media agency Where Brooklyn, N.Y. For an agency based in Dumbo, picking…

April 5, 2012, 6:43 AM EDT

Ambient Overload A look at some new and unusual ad placement

Look around and you might think there’s no space money can’t buy. Spending on ambient advertising, which includes often mundane, sometimes odd out-of-home media like pizza boxes and movie tickets,…

April 4, 2012, 6:41 AM EDT

Biggest Brand Gainers in Consumer Perception YouGov tracks the brand with the most buzz for the month of March

Each month YouGov BrandIndex asks people their perception of more than 1,100 brands, and Tide had the biggest gain in March when there was a rash of stories about thieves…

April 4, 2012, 6:23 AM EDT

Perspective: Running on Fumes Gas stations and their full-service pump jockeys used to be your best buds on the highway. What put them on the defensive?

Gasoline advertisements have long taken the logical route of showing a spiffy car. And why not? Gas itself isn’t much to look at, but an ad with a cool set…

March 22, 2012, 6:13 AM EDT

Portrait: Story Worldwide As an adman, Jon King of post-punk band Gang of Four fame has found a new way of affecting change

Specs Who Jon King, managing director, Story Worldwide U.K.  What Digital marketing and custom-content agency Where Story Worldwide, London For a capitalism-critiquing, post-punk singer to end up advertising cosmetics might not seem like the…

March 22, 2012, 6:12 AM EDT

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