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Direct Marketers Crank Up Lobbying Campaign Members of DMA to visit with lawmakers on Wednesday

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…

March 12, 2013, 12:26 PM EDT

Red Bull's College Marketing Whiz Strikes Out on His Own Fights misperception of undergrad audience with a holistic approach

After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to…

March 4, 2013, 12:01 AM EST

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

Perspective: Hide That Thing Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

October 10, 2012, 6:43 AM EDT

Ikea 'Regrets' Airbrushing Women Out of Its Saudi Catalog Now you see her, now you don't

Click your way through Ikea's regular catalog and its Saudi catalog, and you will notice something odd: They removed all the women (though not the young girls) from the latter.…

October 2, 2012, 6:26 PM EDT

Great Direct Mail Piece Puts a Porsche in Your Driveway Sneaky move by Canadian auto dealer

Usually, when someone sneaks up to a rich guy's house and drives off with a Porsche, it's a reason to call the police. This time, it might be a reason…

July 27, 2012, 8:11 AM EDT

Catalina: Marketers Waste Millions on Wooing Demos Consumer data will render sex- and age-based targeting obsolete

Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising…

July 17, 2012, 9:03 PM EDT

Road Warriors Even in the era of Facebook and Twitter, nothing drives brand awareness like a custom set of wheels

Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…

April 18, 2012, 5:56 AM EDT

Portrait: Carrot Creative Brooklyn and the UAE may be worlds apart, but this Dumbo-based shop speaks the common language of social media

Specs Who (l.-r.) Mike Germano, CEO; Chris Petescia, chief product officer; Darryl Ohrt; executive creative director; Kyle MacDonald, chief technology officer  What Full-service social media agency Where Brooklyn, N.Y. For an agency based in Dumbo, picking…

April 5, 2012, 6:43 AM EDT

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