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Mattress Ads Wake Up to Human Sexuality

Not so long ago, ads showing couples sharing a bed were taboo

The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in…

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them

Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

Direct Marketers Crank Up Lobbying Campaign

Members of DMA to visit with lawmakers on Wednesday

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…

Red Bull's College Marketing Whiz Strikes Out on His Own

Fights misperception of undergrad audience with a holistic approach

After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to…

Is This the Most Important Person in Advertising?

Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

Media All-Stars

A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

Perspective: Hide That Thing

Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

Ikea 'Regrets' Airbrushing Women Out of Its Saudi Catalog

Now you see her, now you don't

Click your way through Ikea's regular catalog and its Saudi catalog, and you will notice something odd: They removed all the women (though not the young girls) from the latter.…

Great Direct Mail Piece Puts a Porsche in Your Driveway

Sneaky move by Canadian auto dealer

Usually, when someone sneaks up to a rich guy's house and drives off with a Porsche, it's a reason to call the police. This time, it might be a reason…

Catalina: Marketers Waste Millions on Wooing Demos

Consumer data will render sex- and age-based targeting obsolete

Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising…

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