Brand Leaders Share 4 Pandemic Pivots Sticking Around in 2021
From elevating community to being in lockstep with culture to why flexibility is no longer an option.
TRUFF Co-founders on Launching a Community-driven CPG Brand
Thanks in part to the popularity of internet hits like “Hot Ones,” hot sauce and truffles are having a big moment right now. Nick Ajluni and Nick Guillen, co-founders of [...]
Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View
Shweta Harit has had an impressive career, spending the last two decades working for purpose-led brands across the Unilever, Kellogg and Danone portfolios. Four years ago, Shweta joined Danone as [...]
Google’s Head of Social Lab Urges Brands to Listen More Actively
Santiago Pochat, Head of Social Lab at Google, delves into how his team is leaning into emerging social trends to promote well-being and shares advice on how brands can avoid [...]
Peloton’s Dara Treseder Reveals New Community Campaign Showcasing the Power of 3 Million Members and Growing!
It’s been more than two years since Dara Treseder, now SVP, Head of Global Marketing and Communications for Peloton, first appeared on CMO Moves. Back then, she was the CMO [...]
Brandweek Masterclass: Authentically Connecting with Community
In today’s environment, being true to your brand plays a critical role in shaping authentic connections with consumers. Learn why passionate online communities are driving action and advocacy for brands. [...]
Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report
23-year-old venture capitalist and co-founder/CEO of Zebra IQ shares findings from their recently released report on all things Gen Z—from up-and-coming social platforms serving as "third spaces" to changes in [...]
IEX CMO Kate Gunning on Watching for Signs and Signals
What do stocks, toilet paper, hoodies and beer all have in common? In this episode…everything! IEX is setting all-new standards in stock trading with its innovative technology built to bring [...]
Snap CMO Kenny Mitchell on Storytelling With Discipline and Soul
Kenny Mitchell shares what convinced him to take on the CMO role of Snap, Inc. and how his team is reaching an evolving user base through storytelling and original content.
How Supergoop’s President Made the Leap From Wall Street to the Sunscreen Start-up
Amanda Baldwin shares her career pivot into the beauty world and how the brand is looking beyond UV and into blue light protection amid the pandemic.