Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View

Shweta Harit has had an impressive career, spending the last two decades working for purpose-led brands across the Unilever, Kellogg and Danone portfolios. Four years ago, Shweta joined Danone as Director of Corporate Brand to help activate its One planet One Health mission internally with employees and externally through its brands. From there, she began leading marketing transformation and then secured her role as global vp for the iconic evian brand. Here, Shweta shares why purpose takes action, how to stay focused on your long-term vision and how to bring consumers along with you on your sustainability journey.

@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.