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It’s been more than two years since Dara Treseder, now SVP, Head of Global Marketing and Communications for Peloton, first appeared on CMO Moves. Back then, she was the CMO of GE Ventures and she brought us an incredibly powerful episode packed with career tips called Managing Your Personal Brand Like a Start-Up. Clearly Dara follows her own advice, having transitioned from GE Ventures to CMO of Carbon to her now new role at Peloton and still juggling flawlessly career, family and personal development.
In this episode, which marks the first day of the newest campaign from Peloton, focused on community of more than 3 million members, Dara shares more about her new role and the excitement around this campaign.