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Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows

Performance Marketing

Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling [...]

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KitchenAid Brings Aspen’s Food & Wine Classic to Your Home

Brand Marketing

If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you.

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NBC and American Express Will Replace 30 Minutes of Commercials With Sponsored Content

Convergent TV

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands, we didn't think the results would come this quickly.

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6 Ways Brands Can Draft Modern Sports Fans

Brand Marketing

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent [...]

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Twitter Hires AmEx’s Head of Digital Partnerships, Leslie Berland, as Its New CMO

Performance Marketing

Less than two days after news that several key leaders were leaving the company, Twitter has named American Express executive Leslie Berland as its new CMO.

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For New York-Based Agency Kettle, Digital Is in Its DNA

Brand Marketing

Specs Who (L. to r.) Co-founder and technical director Tyler Peterson, strategy director Paul Munkholm, partner and managing director Lauren Kushner, and co-founder and creative director Olivier Peyre What Digital [...]