Tim Baysinger

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Why You Likely Won’t See Too Much Political Advertising During the Olympics

Convergent TV

With the torch about to be lit at the 2016 Summer Olympics in Rio de Janeiro, all eyes are on NBC. And with the TV-friendly time zone—Rio is only an [...]

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With Verizon Deal, Yahoo and AOL Are Finally Together

Performance Marketing

Yahoo's long, winding and rocky road has finally come to its conclusion.

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The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

Convergent TV

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools.

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Why Are So Many Major Studios Sitting Out Comic-Con This Year?

Brand Marketing

Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV [...]

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Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

Convergent TV

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for [...]

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Netflix’s Making a Murderer Is Returning With New Episodes

Convergent TV

Viewers were instantly enthralled with Netflix's 10-hour true-crime documentary, Making a Murderer, when it came out late last year.

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Q&A: Laila Ali on Sports Humanitarians and How Much Her Father Cared About People

Convergent TV

Ahead of the ESPY Awards Wednesday night on ABC, ESPN will hold its second annual Sports Humanitarian Awards tonight. The event at the Conga Room at L.A. Live will air [...]

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How Time Inc.’s New Video-Only Platform Hopes to Unearth the Next Big Digital Star

Convergent TV

As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of [...]

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Why AOL’s Brand Studio Is Focusing on 360 Video More Than Virtual Reality

Performance Marketing

This month marks one year since AOL launched Partner Studio, joining a growing list of publishers like BuzzFeed, Vox, The New York Times and Vice, who have created their own [...]

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From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand

Brand Marketing

There are many different roads professional athletes can take when their playing days are done.

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