Tim Baysinger


Why You Likely Won’t See Too Much Political Advertising During the Olympics

With the torch about to be lit at the 2016 Summer Olympics in Rio de Janeiro, all eyes are on NBC. And with the TV-friendly time zone—Rio is only an hour ahead of the East Coast—NBC is looking to set records for viewership and advertising dollars.

With Verizon Deal, Yahoo and AOL Are Finally Together

Yahoo's long, winding and rocky road has finally come to its conclusion.

The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools.

Why Are So Many Major Studios Sitting Out Comic-Con This Year?

Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV networks have used it as an opportunity to plug their upcoming fare. But that tide is turning as more and more major film studios opt out of the four-day gathering of comic-book and pop-culture aficionados.

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for NBC.

Netflix’s Making a Murderer Is Returning With New Episodes

Viewers were instantly enthralled with Netflix's 10-hour true-crime documentary, Making a Murderer, when it came out late last year.

Q&A: Laila Ali on Sports Humanitarians and How Much Her Father Cared About People

Ahead of the ESPY Awards Wednesday night on ABC, ESPN will hold its second annual Sports Humanitarian Awards tonight. The event at the Conga Room at L.A. Live will air as a half-hour special Friday night on ESPN. Proceeds will benefit the Stuart Scott Memorial Cancer Research Fund at The V Foundation.

How Time Inc.’s New Video-Only Platform Hopes to Unearth the Next Big Digital Star

As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of fans without having to be on a traditional media platform.

Why AOL’s Brand Studio Is Focusing on 360 Video More Than Virtual Reality

This month marks one year since AOL launched Partner Studio, joining a growing list of publishers like BuzzFeed, Vox, The New York Times and Vice, who have created their own branded content shops.

From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand

There are many different roads professional athletes can take when their playing days are done.