Why AOL's Brand Studio Is Focusing on 360 Video More Than Virtual Reality

Thinks it will bring better engagement

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This month marks one year since AOL launched Partner Studio, joining a growing list of publishers like BuzzFeed, Vox, The New York Times and Vice, who have created their own branded content shops. In its first year, AOL has worked with more than 100 name brands including Disney, McDonald's, PepsiCo and Chevrolet, and is planning to expand its global footprint to Brazil, Germany, Italy, Japan and Spain.

With so many publishers not just selling, but now producing advertising, AOL is trying to separate itself from the pack. 



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