Paul Bobnak
Throwback Email: Barclays Bank and Better Service
Recent years have provided an opportunity for financial institutions to build new relationships with customers, as shown in this email from Barclays Bank.
What One FinServ Marketer Gets About Print and Direct Mail
Performance Marketing
I was happy last week to see a brand new print magazine pop up in the mail from American Heritage Federal Credit Union.
Indeed’s B2B Direct Mail Promises an Easy Way to Recruit
The world’s No. 1 job website lays out an easy path for prospects to follow with this B2B direct mail campaign.
Porsche’s Email Newsletter Builds on Customer Loyalty
The high-performance auto brand’s powerful email newsletter builds the brand as well as relationships with customers.
Overseas Adventure Travel’s Get-a-Friend Direct Mail
A group tour operator’s direct mail piece offers its best customers several incentives to share referrals with their friends.
3 Examples of Purpose-Driven Brand Email
Performance Marketing
Who’s doing a good job at using email to develop and support their purpose-driven brand? Let’s quickly look at a few examples.
USGA’s Direct Mail Puts a Face (or Two) on Its Membership
A golf membership organization’s direct mail membership campaign literally focuses on members.
Bee Free Honee’s Email Marketing Takes the Sting Out of Summer
An email campaign from a company selling a honey substitute provides 2 good reasons to order.
B2B Content Marketing Powers Marvin Windows Direct Mail Newsletter
A manufacturer of windows and doors uses a B2B direct mail newsletter to provide valuable content.
4 Great Direct Mail Welcome Ideas
Performance Marketing
A direct mail welcome package can be one of the first few communications that your customer gets. Here’s a sampling of some I found.