Paul Bobnak

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Throwback Email: Barclays Bank and Better Service

General

Recent years have provided an opportunity for financial institutions to build new relationships with customers, as shown in this email from Barclays Bank.

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What One FinServ Marketer Gets About Print and Direct Mail

Performance Marketing

I was happy last week to see a brand new print magazine pop up in the mail from American Heritage Federal Credit Union.

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Indeed’s B2B Direct Mail Promises an Easy Way to Recruit

Performance Marketing

The world’s No. 1 job website lays out an easy path for prospects to follow with this B2B direct mail campaign.

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Porsche’s Email Newsletter Builds on Customer Loyalty

Email Marketing

The high-performance auto brand’s powerful email newsletter builds the brand as well as relationships with customers.

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Overseas Adventure Travel’s Get-a-Friend Direct Mail

Performance Marketing

A group tour operator’s direct mail piece offers its best customers several incentives to share referrals with their friends.

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3 Examples of Purpose-Driven Brand Email

Performance Marketing

Who’s doing a good job at using email to develop and support their purpose-driven brand? Let’s quickly look at a few examples.

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USGA’s Direct Mail Puts a Face (or Two) on Its Membership

Performance Marketing

A golf membership organization’s direct mail membership campaign literally focuses on members.

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Bee Free Honee’s Email Marketing Takes the Sting Out of Summer

Email Marketing

An email campaign from a company selling a honey substitute provides 2 good reasons to order.

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B2B Content Marketing Powers Marvin Windows Direct Mail Newsletter

Performance Marketing

A manufacturer of windows and doors uses a B2B direct mail newsletter to provide valuable content.

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4 Great Direct Mail Welcome Ideas

Performance Marketing

A direct mail welcome package can be one of the first few communications that your customer gets. Here’s a sampling of some I found.