NBC and American Express Will Replace 30 Minutes of Commercials With Sponsored Content

Includes first sales partnership with BuzzFeed

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands, we didn't think the results would come this quickly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in