4 Great Ways to Use a Postcard in Direct Mail (Besides Mailing One)
When I travel, I usually send a postcard or two to friends and family, reminding them of where I am. I often opt for the cheesier ones. You know the ones I’m talking about.
Maybe they have a badly outdated picture, or a city’s name emblazoned across the front.
And sometimes, I’ll scrawl a cliched: “Having a wonderful time … Wish you were here” on the back.
Anyway, while buying some new ones the other day, I thought about other ways postcards can be an effective element in many direct mail efforts.
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