NBC and American Express Team Up Again to Replace More Today Show Ad Time

But now, the branded content will be digital only

October 14, 2016

After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week. But this time, the partnership will feature longer Today segments instead of linear branded content.

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.