Performance Marketing

Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows

Should boost the platform's revenues

By Christopher Heine

November 15, 2016

Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling in American Express and JBL Harman as sponsors. 

Christopher Heine

Christopher Heine is a New York-based editor and writer.

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