American Express Is the First Financial Institution to Make a Facebook Messenger Bot

Will help card members keep tabs on purchases

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Add American Express to the growing list of brands planning for a bot-driven future.

Since the F8 Developer Conference in April, big brands like 1-800-Flowers and the NBA have been working with Facebook Messenger to create chatbots that consumers can use in the app. And earlier this week, snack giant Mondelez said it would start building e-commerce and customer service bots for brands like Oreo and Cadbury.

Now at Cannes Lions, American Express is demoing its Facebook bot, which will roll out in the next few months.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in