American Express Is the First Financial Institution to Make a Facebook Messenger Bot

Will help card members keep tabs on purchases

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Add American Express to the growing list of brands planning for a bot-driven future.

Since the F8 Developer Conference in April, big brands like 1-800-Flowers and the NBA have been working with Facebook Messenger to create chatbots that consumers can use in the app. And earlier this week, snack giant Mondelez said it would start building e-commerce and customer service bots for brands like Oreo and Cadbury.

Now at Cannes Lions, American Express is demoing its Facebook bot, which will roll out in the next few months.

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