Tony Case


  • This is a Profile

    This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love

    Brand Marketing

    We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a giant asshole.

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    Presenting The Hot List, the Year’s Best in Print, TV and Digital Content

    Brand Marketing

    This was the year that Donald Trump dominated and demonized the media. That magazines built around news and analysis (New York, The New Yorker, Time) made the biggest impact, and produced the most eye-catching covers. That The People v. O.J. Simpson, Stranger Things and Samantha Bee ruled the tube—and Megyn Kelly found herself on both sides of the news.

    This is a Profile

    Why Wrestling’s Biggest Brand Came to Cannes (and Why It Fits Right In)

    Brand Marketing

     
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    Martha Stewart Is a Hit at Cannes Thanks to Her Epic Tweets

    Brand Marketing

    Even for the famously oversubscribed Martha Stewart, this has turned out to be a crazy busy week.

    This is a Profile

    3 Keys to Bringing a Global Campaign to a Local Market

    Brand Marketing

    CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course.

    "We have gone from mass marketing to mass customization," said Keith Weed, the chief marketing and communications officer of the CPG giant, at a Cannes Lions talk with the lofty title "The Future of Marketing."

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    Don’t Worry: Oliver Stone Still Mistrusts the Government, Media and Technology

    Brand Marketing

    CANNES, France—Filmmaker Oliver Stone showed up at Cannes Lions to play his well-practiced, man-disaffected-with-everything routine, to accuse the corporate-owned media of complicity with first world governments, to blast tech giants like Google and Facebook—but mostly to promote his new movie based on the misadventures of whistleblower Edward Snowden.

    This is a Profile

    Why Hearst Boss Thinks Cannes Is the Perfect Place to Do Business

    Digital

     
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    3 Brands That Stood Out at Aspen’s Food & Wine Classic

    Brand Marketing

    Adweek responsive video player used on /video.
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    Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

    Brand Marketing

    It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki to check out the brand's experiential activation at the renowned culinary event.

    This is a Profile

    KitchenAid Brings Aspen’s Food & Wine Classic to Your Home

    Brand Marketing

    If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you.