What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between
Performance Marketing
The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad [...]
How Qualcomm’s Content Play Grew Monthly by 70%
Performance Marketing
Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "
YouTube’s 10 Most-Watched Ads in July
Brand Marketing
Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and [...]
DDB California Finds Its Creative Chief at Deutsch
Brand Marketing
DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles. Jason Elm assumes the role of chief creative officer [...]
Brands Are Flocking to the Star Wars Nerd Procession
Performance Marketing
If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the [...]
URL on Bus Shelter Ad Rewards You With Ride in Lamborghini or Dog Sled
Creativity
While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from [...]