How Qualcomm's Content Play Grew Monthly by 70%

B-to-b marketer dishes on reaching consumers via brand journalism

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has aimed to achieve the kind of consumer love that fellow business-to-business brands Intel and General Electric enjoy.