Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It's easy to imagine technology's ever-expanding presence in our lives leading to a bleak, dystopian future, like something out of George Orwell's 1984. Technology giant Qualcomm's new brand campaign is a bit more optimistic, envisioning a future where technology enhances humanity, making our lives just that much simpler.
With the 30-year-old company's first major corporate image advertising campaign from DDB in San Francisco, Qualcomm—a category leader in 3G, 4G and next-generation wireless technologies—wants to raise its profile.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in